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Essays 181 - 210

Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

Music Industry Since 2003

constantly (Koster, 2007). Apples iTunes is the most successful site insofar as they have the largest catalogue and sell the most ...

Porter's Analysis Athletic Apparel

market. The power of buyers is also strong. Tastes have changed over the years. Our youngest generation, the Millennials, do not ...

Cathay Pacific Airways, Strategic Management and the Uses of Information Technology

In thirty pages this paper discusses Cathay Pacific Airways' uses of IT in strategic management with technology's direct and indir...

Analysis of eBay

is familiar with. (Weve also all been "sniped off" in the last five seconds.) This paper uses several analytical tools (SWOT ana...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

India's Dr. Reddy's Laboratories Limited

antibiotics. The company also manufactures about four dozen diagnostic-type products, such as those used as pregnancy tests. Furth...

Orbitz

2008). The partnership was incorporated on the 24th of February 2000, as DUNC LCC, and DUNC Inc. was created on the fourth of May ...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Automobile Industry Analysis

In eleven pages AB Volvo is featured in this automobile industry analysis that is analyzed utilizing Michael Porter's Five Forces ...

Chrysler and Daimler Merger

taking a strategic role in the motor industry, as in addition to the DaimlerChryslers Freightliner unit which it the number one he...

Analysis of Mervyn's LLC

(Wikipedia, 2006) for $1.2 billion (Yahoo! Finance, 2005). It is now a privately held company, which makes obtaining any significa...

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Harley Davidson

potential strategies which Harley Davidson could follow. 2. Situation Analysis 2.1 General Environmental Analysis Harley David...

Microeconomic Concepts - Telecommunications

consumers want, then the price for the product would be considered correct or appropriate. If there is an imbalance, the price wil...

Air Canada

the fears of travel that have been created by the terrorist attacks of the 11th of September 2001 and the subsequent terror alerts...

IBM : SWOT And Five Forces Analyses

known, the company has always been a global player. Any product under the IBM name was accepted as a high quality product backed b...

2003 McDonald's Marketing

the childrens wishes rather than gain some variety or enjoying the ability to have a burger made to order from one of McDonalds co...

Hand Held Gadget Industry and Palm Inc.

area of hand-held devices. In this paper, well examine the industry in which Palm, Inc. operates. Well examine the industr...

Analysis of General Electric

been a big influence on the compnay, If we look at the peromance fo the company before the decline triggered by September 11th it ...

Euro Disney Problems

company itself will then be examined, looking at the strengths, weaknesses opportunities and threats. The final section will look ...

UK Supermarket Sector Analysis

contributions of 1% which is increasing the cost of employment for all supermarkets. This can be cross referenced with the economi...

Overview of the PCS Industry

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

Analysis of Intel Corporation

technology, the more likely competitors will flood the market with less expensive versions of the same product. So although compet...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

PEST and SWOT Analyses of Starbucks

be seen as influencing the economic conditions. Economic The economy is relatively buoyant. In much of the US and Europe o...