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Essays 91 - 120

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Arguing Against Tabloid Press and Media Compromise

In sixteen pages this research paper charges the media with compromising its position with manipulating the public trust by reinfo...

Torture in Bush’s America

describes a situation in which the police in London know there is a bomb set to go off; they know it will kill thousands; they hav...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Steroid Use in Major League Baseball

steroids enhance performance; or rather, there is sufficient doubt about it to suggest that it might not be true in all cases. In ...

Chamberlain, Appeasement and the Road to War

Chamberlain came by his caution; his father "served as Colonial Secretary (1895-1903) in the government of Conservative Prime Mini...

Existence of God According to Rene Descartes

In six pages the proof Descartes offered that God exists is considered but other relevant issues such as why he would have been mo...

Federal Shield Law: A Journalist's Right

From anonymous to citizen to professional to criminal, informants are comprised of various types of individuals who uphold an asso...

Should Minors be Tried as Adults?

approach to juvenile justice has changed from the idea of rehabilitation to what Hughes calls our "lock em up culture" (2002, p. 1...

Iraq War Was Not Justified

have remained either the same as before Saddam was removed from power or further deteriorated. Suicide bombings killing innocent ...

The Reformation

Reformers to disseminate information so quickly (Kreis, 2007). That dissemination include the Bible translated into native languag...

The Importance of Evaluating Training in the Workplace

due to a lack of real evaluation on those outcomes, so employers do not know how successful their training programs are, what valu...

Universal Health Insurance Implementation Within the Next Year and Why This is Not Feasible

the debilitating consequences of AIDS truly warrant government health. "Public health and its basic science, epidemiology, have b...

Was Thomas Aquinas a Direct Realist?

This paper consists of six pages and evaluates whether or not Thomas Aquinas can be considered a direct realist and argues that he...

Growing up Fatherless

The writer discusses the difficulties faced by households where the father is not present. The writer argues that there are many r...

Advertising and Sex

advertisers perspective, to products and commercials if there is sexual imagery presented (Video Age International 12). In anot...

Music and Sex

ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

Questioning Whether Sex Sells in Advertising

value of $256.1 billion an increase of 5.6% on 2002. Therefore, research that may indicate better ways of using advertising budget...

Smoking Indoors and Why It Should be Considered Illegal

choose to partake of the nasty habit fail to respect the air space of those who do not, as well as to respond to scientific data i...

Why Science Will Not Solve the Obesity Problem

a medical intuitive and medical doctor, claims that a multitude of issues including psychological and emotional problems will caus...

Free Resources For Teachers

finally see a complete lesson plan for different topics (TheTeacherCenter.org, 2006). * The Teachers Caf? [http://www.theteachersc...

Research on the Practice of Subliminal Advertising

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

Why English Should Not Be the U.S. Official Language

supremacy of white, native-born citizens" (Diamond, 1996, p. 154). Because so many people speak English and it is the primary lan...

Are Corporate CEOs Earning Too Much Money?

between a CEOs pay and the performance of his or her company" (2000, p. 78). The article offered these examples, including that of...

Workplace and English Only Rules

and living in America it should be expected that only that national language should be used at work. Whether the native tongue is...

Why Deconstructivism Will Never Last

unique nature of the buildings at the time. Architectural students are taught a great deal about deconstruction, something that ir...