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Essays 271 - 300

Comparing Porter with the Resource Based View

The Five Forces model may be argued as a tool that helps a firm to understand the way that it needs to compete and how to develop ...

Analysis of Creative Technology Ltd.

developed a strategy of meeting market needs by customising and adapting technology starting out by the creations of PCs that were...

Porters Five Forces An analysis of the Banking Sector in Kuwait

and products offered are in line with Islamic banking requirements. Due to the number of prohibitions and rules which need to be c...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

The Military, Respect and Discipline

on earth, and could not function without discipline. This paper considers the necessity for discipline and respect in the military...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

The Diminishing Importance of the iPod in Apples Product Portfolio

product has a cost of production that averages the same as the organization as a whole. Table 2 Extrapolated iPod contribution to...

Most Effective Marketing Medium

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

The Success of Amazon.com

and software. Acquisition have also brought more products into the fold, with everything for toys to pet products. The strategy t...

Organizational Issues for a Financial Services Firm

limited to car, property, life2 and commercial insurance policies. The firm acts as an intermediary, with packaged insurance pro...

International Influences for SME a Niche Market Businesses

and the dev a elopment of the new facility is likely to have some teething problems as well as the learning curve. In addition to ...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

Stimulating Ideas for Product Development

development of a creative culture, where innovation and ideas are encouraged (Kelley and Littman, 2009). A good example of this is...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

iTunes; Porters Five Forces Analysis

only two years after launching the firm was making it different for the competition, as by July 2005 5 million tracks had been dow...

BCG Analysis of Apple Inc.

growth. With this background a useful way of examining the company to understand its current position is with the use of a Boston...

Launching a New Product

the face of competition, if it is a niche market product it may be difficult to reach those who will be interested in marketing an...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Assessing the Quality of High Heeled Shoes for Babies

and the high heels in the shoes are also very soft, so that as baby kicks out the heels will bend and squash. These shoes are a ...