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Essays 61 - 90

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Segments and Their Significance

and habits. Therefore, to target internet marketing, if not seeking a niche market there is necessity to look at who is likely to ...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Dutch Art Market of the 17th Century

and against what was perceived as the lavish and licentious nature of the Catholics, paintings with religious subjects were forbid...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

Case Study on Sketchley Dry Cleaning

In six pages this case study on Sketchley Dry Cleaning examines market segmentation and expansioin. There are no sources listed....

THE STRATEGY OF JET AIRWAYS

(Caswell, 2008). Jet Airways has also been working on flying direct to various international destinations, though the recent econo...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

Market Segmentation and Lifestyle Analysis

of a fully realized marketing strategy. In preparation for marketing to the community, it is first necessary to make an analysis...

Marketing Segmentation for Health Care

is through the process of market segmentation. Segmentation enables an organization to identify critical demographic features of a...

WONDERBRA AND MARKET SEGMENTATION

phenomenon and huge sales (Moberg et al, 2001). The idea behind the Wonderbra was to give women who were smaller on top the image ...

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Urban Art as a Reflection of Urban Culture

This 5 page paper examines the concept of urban art. The writer argues that the term is ambiguous, but is usually understood to me...

Art of China Featured at LACMA

their writing was essential pictorial, but did allow for the expression of abstract ideas. Warfare with neighboring areas was a w...

The Influence of Cultural Developments on Visual Art, from the Mid-19th to the Mid-20th Century

early twentieth centuries established themselves. What this means in terms of how those great philosophers looked at the broader ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Art History Questions

content, concept and style of art used during another chosen time in history. Michelangelo Buonarroti (1475-1564) was one of the...

Virtual Art Museum Tour: African Art at the Metropolitan Museum of Art

the author also, properly, offers the website of the Metropolitan Museum of Art so that the visitor to this site can go directly t...

Art of Slavery

Their purpose was to have Parliament abolish slave trade, rather than declare slavery to be illegal. As an incremental play, this ...

Aspects of Modern and Postmodern Art

from representational meaning and locating the meaning of the art within the work itself (Fleming 364). On the other hand, abstrac...

National Standards/Fine Arts

A 3 page research paper that, first of all, briefly outlines the general content of national standards addressing the fine arts: a...

The Body in Contemporary Japanese Art

approach of these animators, led by Kanada, was "extremely Japanese," as drawing a "single-perspective painting" never crossed the...

Self-Realization And The Liberal Arts: Assessing The Link

perceptional or inferential in nature (Studley 17). Contrarily, scientific approaches employ a very finite and empirical applicat...