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Essays 241 - 270

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Martial Arts' Overview

such practice that date as far back as 1066-256 B.C. during the Zhou dynasty (Short History of Chinese Martial Arts, 2005). Wit...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

The Picture of Dorian Gray and Modern Art's Aura Dissolution According to Walter Benjamin's Theory

in print sources (magazines, newspapers) where the image present on the page bears little resemblance to the image "seen by the un...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The “Sensation” Art Show, Brooklyn Museum of Art, 1999

stuff "winning rather than off-putting," noting that he is an "equal-opportunity elephant-dung employer," using it to make support...

Yinka Shonibare/A Flying Machine for Every Man, etc.

of Shonibares characters via their clothing. While Victorian in style, the design for the wax fabrics originated in the Dutch colo...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

The Depiction of Reality in the Age of Global Production

In all cases they may be seen as art that is breaking boundaries as they are seeking to break down social barriers and taboos, dea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Erving Goffman's Dramaturgical Approach to Human Interaction

is indebted to both of these predecessors. Kenny (2008) observes that "Anyone familiar with Goffmans dramaturgical approach will n...

Analysis of Art

it was carved. (African masks were often made of wood).2 The color is a very dark brown and there are different textures that woul...

Rao and Steckel's The New Science of Marketing

Chapter 2 addressing segmentation, the authors state that "a products customers account for 80 percent of the products sales" (Rao...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Gothic and Roman Design and Art

farmer with his cow passing a roadside shrine on the way to market. 1st c. B.C. (Munich: Staatl. Antikensammlung)" (Early Roman Em...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Impressionism/Music & Art

not explicitly intended to depict any concrete object or situation, but rather seeks to create a "mood or atmosphere," which elici...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Art & Creativity/Elementary Classroom

creativity through art is that it provides an ideal medium for teaching diverse student populations. Through art, elementary teach...

The Impact of Napoleon on the Art and Science of War

the art and science of war, and also in operational art as he was capable of planning and executing campaigns which achieved "stra...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Dutch Art

paintings, he sanctioned the use of artwork for decorative or didactic purposes in the home" (Albany Institute of History and Art,...