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Essays 331 - 360

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Article 81 of European Union Law

impede effective competition and as a result any prohibited practices are deemed void, meaning that they cannot be enforced, this ...

Articles 28 through 30 and the European Union's Free Movement of Goods Law

be a restriction of trade. This may be applicable in this case, where Ruxo may get access to the market. Schutzverband gegan Unswe...

Draft European Constitution and the United Kingdom's National Press Coverage

assess the coverage and whether or not it is favourable they will be coded. The coding will have three options, where the constitu...

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Article 2 of the European Uunion Draft Constitutional Treaty

foundation is examined then the directive can be considered in this context. Article 2 may be seen as important, it is the first...

Basic Human Rights Undermined by the Human Rights Act of 1998's Margin of Appreciation

may be seen as conflicting. However, the effectiveness of the Act given by the margin of appreciation may be argued to undermine t...

Discounts, Pricing, and EU Competition Law

seen as an agreement that fixed "price, price ranges or other related conditions" (Weatherill and Beaumont, 2000). The article its...

Single European Market and the EU's Control of Mergers

In ten pages this paper examines regulation 4064/89 and Articles 85 and 86 as they pertain to the merger controls exerted by the E...

Articles on Credit Markets

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

Article 234 EC of the European Union

In five pages an explanation of this article and how the European Union intends to use it in order to establish uniform EU law int...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Early Colonial Period and the Life and Survival of Native Americans

In three pages this paper presents an article review on the early Europeans in America and how their attempts to imitate the Nativ...

Cultural Differences Between the Japanese and Europeans Journal Article Reviewed

In four pages a journal article regarding Eastern and Western cultural distinctions is reviewed. There is not available a complet...

Garzarelli's Edge, The Sequel (Article Review)

CNN and Newsweek, it would seem as if Garzarelli is an excellent analyst. Why is Cubster so critical? A large part of the critic...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Review on The Practice of Outsourcing

data over more than a decade and across a number of different services there was a general approach adopted so that the results ma...

Ethical Dilemmas in Nursing

management dilemma" and is written by Orly Toren and Nurith Wagner. The authors discuss different ethical dilemmas nurse face dail...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Nursing Shortage

information about the shortage of nurses and the consequences. This was achieved as demonstrated in the following brief report of ...

Regional Trading Blocs - Implications

were formed to benefit members and specifically the economy of members (Reardon et al, 2002). However, the actual benefits have be...

Leaders Views on the EU

In five pages this paper examines how various leaders of Europe view the European Union as presented in Margaret Thatcher's A Fami...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Development of Euro

as a book currency for the first three years, which means that it was only used on financial markets (Europa, 2003). On January 1...

Aspects of European and American History

This paper presents discussion of five issues that pertain to European and American history, such as the factors that compelled Eu...

Care for Patients Suffering from Addiction, an Article Analysis

This article analysis pertain is on an article authored by Bartlett and colleagues (2013). The article is summarized and the write...

Governing Institutions of the EU

merged and more countries joined (1998). The Europe 1992 project created a single entity and was part of the Single European Act, ...

Europe and American International Business

In thirty five pages this paper explores in great detail US based businesses and their European prospects and consider how major A...