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Essays 1711 - 1740

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

Buying a Car, Transmittal Letters, and Business Writing

start writing is to list everything that needs to be relayed to the person being addressed, then sort that information into groups...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

The Positive Aspects of Monopolies

they do not need to (Gisser, 1999). This meant some monopolies would end up lagging behind technologically other similar industrie...

Wal-Mart; The Impact of the External Environment - Technology

are made and supplied. The internet and the communications technology have increased the potential to find suppliers in many count...

Ready Meals Market in the UK

was worth ?3.5 billion in 2005 (Bradeley, 2006). The market can be divided into different segments, the main segment is that of ch...

Global Marketplace and How it Impacts Americans

In five pages this research paper assesses the daily impact of the international marketplace in a consideration of availability of...

Antitrust Case of Bill Gates and Microsoft

In five pages this paper examines the federal government's antitrust suit against Microsoft and its founder Bill Gates in a consid...

Overview of Mercury and Its Impact

In six pages this paper discusses mercury in an overview of its history, uses, and consumer impact regarding seafood's levels of m...

Overview of Cable Modems

Cable modems are considered in terms of history, cost, consumer price, speed, competition, and technology in this ten page overvie...

Overview of the Uniform Computer Information Transaction Act Law

An overview of this proposed law and its impact on America's corporate sector and consumers are presented in a paper consisting of...

The Issue of Child Labor

5 pages and 10 sources. This paper provides an overview of the issue of child labor and its use in many different countries. Spe...

Unsafe Products, Business Practices, and Ethics

In four pages this paper considers a toxic shock syndrome death case study in this consideration of consumer purchasing of product...

Is Automobile Safety Too Overprotective?

In five pages government mandated automobile safety standards are examined in terms of consumer impact from economic and self dete...

The First Industrial Revolution in the United States (1800-1890)

of communication. Communication was provided by rail and wire systems, creating more and more jobs and industries supporting job...

1990 and 1996 Economic Conditions

In nine pages the economy during the years of 1990 and 1996 are compared in terms of consumer confidence, inflation, and unemploym...

Economy of South America

In eleven pages the ongoing economic problems of South America are discusses with the focus being on Brazil and the impacts experi...

Price Indexes in Agriculture

In a paper consisting of eight pages individual farmers' pricing indexes as well as agricultural conglomerates' pricing and the co...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Sponsorship of Corporate Golf Tournaments

In eight pages the practice of corporations sponsoring golf tournaments is examined in terms of who receives the greater benefits,...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

Innovations and Problems of the Credit Card Industry

In twenty six pages this research paper considers the U.S. credit card industry in an examination of its innovations such as 'smar...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...