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How is strategy created in organizations? This question has led to numerous journal articles, research studies, and books. There a...

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

licensing agreements sees Coca-Cola Company retain control of the empire while many of the companies tat bottle the product carry ...

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...