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Essays 1201 - 1230

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Levi Strauss Advertising

This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...

Contemporary Economies and Financial Markets

In four pages this paper assesses the economy in a consideration of financial markets' role. Six sources are cited in the bibliog...

Essays on the Lack of World Capital Market Integration

In ten pages this paper discusses how security markets and reward to risk ratios are not coinciding because the world capital mark...

A look at Citicorp's Future

This research report includes items such as GDP, growth, the stock market and Citicorp stock. A carefully researched investigation...

Overview of Investment Trading and Efficient Market Hypothesis

In ten pages investment trading is examined in a consideration of Effective Marketing Hypothesis, mathematical models, trading and...

Economy of Sweden and Asian Markets' Impact

In five pages the Asian currency crisis and its impact upon the Swedish economy are examined in a discussion of manufacturing and ...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Financial Markets in Australia

In fifteen pages the current status of financial markets in Australia are examined in terms of problems and increased government p...

Construction Industry and Part Time Employment

In fifteen pages Australia's part time labor market is examined with the construction industry's labor market also generally discu...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

Launching a Range of Cheese and Wine in Canada

market readying the market for a potential expansion strategy at a later date. Kudler already have the expertise needed to carry...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Advanced Report on Financial Markets in Australia

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

Flanking in a Price War by Roger Calantone, Cornelia Droge, David Litvak, and C. Anthony di Benedetto

In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Emerging Markets and Efficient Market Hypothesis

In twenty one pages EMH is examined within the context of the emerging markets of Latin America, Mexico, and Asia. Twenty sources...

Expanding into Germany and Canada

need to find new premises or facilities in a new area. Therefore, the capacity of the existing facilities will need to be capable ...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Fantasy Imagery in Marketing

over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

MCBRIDE FINANCIAL AND MARKETING PLAN

when one is sitting down to dinner or that lovely, but annoying, young woman in the shopping center who approaches a customer with...

NEGATIVE WORD OF MOUTH AND VIRAL MARKETING

quality of the reviews, whereas low-involvement consumers didnt care about the quality - they conformed to the negative reviews an...

Adopting an Internet Strategy

Where used for promotion only a company website will act as a promotion tool, giving out information out about the company, promot...