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Essays 271 - 300

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Tannen: “Sex, Lies and Conversation”

cover many different subjects in the course of one conversation. I have found just the opposite to be true. I can remember sitting...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

ANALYSIS OF CODING ARTICLES

despite the low response rate, that the sample was representative of the study, as the sample represented tended to encompass all ...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Article Analysis: Public School vs. Private School

Location - parents might move to get into a better school district. Also consider how far the private school is; might not b...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Should the ICAO Charter Articles 39 and 39 be Revised?

used, the aim was for a difference, but in todays industry with the high level of development it is quite possible for there to be...

Marketing Labatt's Beer

the competitions highly successful ID character serves to draw attention toward said character than the beer, allowing Labatts to ...

Toy Industry Marketing

the worlds largest retailer. By the end of 2004, Brown (2004) reported that Wal-Mart was expected to have 22 percent of the toy m...

Wal Mart Toy Marketing

sell far more toys than its leading competitors. Unlike toy stores, Wal-Mart is able to sell its toys for less than its competito...

Article Review 'Expanding the antecedent component of the traditional business negotiation model Pre-negotiation literature review and planning-preparation propositions' by Peterson and Lucas

intelligence gathering truly helps - the more that the negotiator knows the other side, the more the negotiator knows the other si...

Summary and Review of Two Papers Using Meta Analysis

The writer looks at two research papers that used meta-analysis as methodology, but are presented in very different ways. The two ...

Market Research Interpretation

In seven pages dentistry is considered in this study of marketing research described in the 1995 article by Motes, Huhmann, and Hi...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

London Tourism Improvements

In 8 pages this paper examines how London's tourism can be improved through strategic marketing enhancement that would be both tou...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Flanking in a Price War by Roger Calantone, Cornelia Droge, David Litvak, and C. Anthony di Benedetto

In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...

An Article on Sales Achievement Reviewed

In one page the article entitled 'Ensuring Excellent Selling' that appeared in Sales and Marketing Management in which techniques ...

Roche Diagnostics 'Customer Delight' Achievement

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

1929 Stock Market Crash and Source Reliability

day (1998, 1). The author goes on to report more detail, saying that the trading volume had been approximately three times the n...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...