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Spanish-American War, Yellow Journalism, and Publishers Joseph Pulitzer and William Randolph Hearst

I. THE SCANDAL OF YELLOW JOURNALISM It was, perhaps, the most devastating event to occur with regard to journalistic integr...

Georgia March of General Sherman

In seven pages this research paper examines how these Civil War tactics were a harbinger of the total warfare military concept of ...

Texas Governor George W. Bush's March 7, 2000 'Super Tuesday' Speech

In twelve pages rhetoric and communication tactics are the criteria used to analyze the March 7, 2000 'Super Tuesday' speech of th...

Younkers and Carson Pirie Scott's Takeover Bid

In a paper consisting of five pages the attempted hostile takeover of Younkers, a department store chain, by Carson Pirie Scoot is...

Gulf War and Global Conflict

In seven pages this paper examines the post Gulf War in an assessment of the strategic situation involving Iraq and Kuwait with a ...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

The Short Reign of Queen Mary I of England

A 6 page discussion of Bloody Mary, the heartless queen that became known for her relentless tactics. Mary did not hesitate to bu...

Life and Legacy of Ernesto 'Che' Guevara

a doctor, he was, in nearly every sense of the word, a true "populist." The earthly remains of the revolutions heroic marty...

Country Analytical Framework Formulization

outlets. If the economic conditions of the nation under assessment are deemed to be conducive to success, then further inve...

Global Marketing Issues

result in costly withdrawals, as when Caterpillar Inc. recently was forced to close a factory in Scotland. Careful study of foreig...

Germany's Global Economic and Market Potential

In nine pages this paper presents a comprehensive profile of Germany that assesses its political and economic issues and also cons...

Present and Past Guerrilla Warfare

In five pages guerrilla warfare is defined and described in a consideration of various methods, tactics, and historical evolution....

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

Japanese Military Tactics in the Battle of Okinawa

In five pages this paper discusses how the Japanese employed the infantry during this battle and the influence it had on the U.S. ...

Presidential Candidacy of Al Gore and Media Coverage

In ten pages this paper examines the candidacy of Al Gore in a consideration of tactics of persuasion and the media bias concept. ...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Seniority System And Professional Football

the population" (At Home Network, 2003) where Harold (Red) Grange, it might be argued, represented the first player who set the pr...

Influences In The Market Maximized/Market Minimized Model

stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

MARKETING PLAN: CRG ASSOCIATES

base this study on commercial and high-density resident. Other things that would need to be considered are the location of...

BMW; A Research Proposal

the different strategies that BMW has adopted the question remains, why have they been unable to break their market constraints an...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...