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The Greek Shipping Market

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Higher Order Learning and Geographical Marketing

different activities than their counterparts in Florida. They may be more prone to engage in winter outdoor activities while child...

Renaissance Company Business Analysis

In twelve pages Renaissance Company is examined in terms of profit margins, investment returns, market shares, and future trends w...

Commandments and Sins for Marketers

when they took the leadership passion and gained mass-market appeal despite Apples first mover advantage, 4. The company has no...

Marketing Mix Articles

The writer locates and discusses four different articles that deal with the different elements of the marketing mix, also known as...

QUESTIONS ABOUT MARKETING RESEARCH

and other uses for the research. Following are four ways in which marketing research is used, but this list is by no means exhaust...

Company Profile - Embraer

share of the aircraft design and manufacturing market, but still faces competition from major United States corporations such as B...

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY

The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...

In Support of Additional Financing for International Development

9/11, democracy has been curtailed in order to increase security. Security concerns aside, there are questions surrounding the ef...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

The Characteristics and Supply Chain of Proctor and Gamble

a global leader and indicates the way that the firm creates strong brands to appeal to the consumers. Likewise Gillette, a firm ac...

Technology and Trends in E-Marketing

has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...

WalMart Market Planning and Internationalization Theory

in international trade they should also import any commodity where they have the absolute disadvantage, that is where they can onl...

A SWOT Analysis of a Surfboard Company

sponsored surfers on the boards, that is an advertisement for the company as well. At Channel Islands Surfboards web site there a...

International Marketing Realities

In a paper of sixteen pages, the writer looks at international marketing. Key aspects such as social, economic, and cultural resea...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Proposal for the Setting up of A Mobile Garage Services Firm

(Freedonia, 2010). By 2007 there were 250 million vehicles registered as on the road in the US, indicating a high potential nation...

Corporate Strategy and Information Technology

are the earliest know treaties on the subject (Goldenberg, 1997). His influence in business is strongest in Asian countries and th...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Comparison of Wal-Mart and Tesco Strategies and Performance

and the influences need to be taken from the broader context as well consider issues such as the increased levels of importance in...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

Lufthansa Case Study

an acquisition that was made as a defensive move to prevent a One World alliance airline gaining control. However, the placement o...

The Success of the Nintendo Outsourcing

to gaming, allowing this to appeal to a market outside of the traditional gaming market, women and families creating an integrated...

Assessment of L'Oreal and Strategy Recommendations

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

Assessing Guillermo Furniture Investment Alternatives

looks at the net revenue which is produced by investment, and assess is how long it would take for the initial capital investment ...

Assessment of Options for Guillermo Furniture

the firms owner to be taken over or merge with another firm, or to acquire anther firm and increase managerial responsibility. By ...

Diversity and Communication - Two Case Study Proposals

The writer presents to proposals for research to assess the way that an organizations and its communication strategy is impacted b...