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that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...

profit margin of 3.8%. The return of capital employed, also know as the return on investment is also improving as would be expecte...

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

come to be regarded as essential to all aspects of commerce and trade, the new technology and the various ways in which it has bee...

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...

HMOs now are listed as the responsible parties for 97 percent of all Americans who have insurance coverage and are not covered thr...

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

weaknesses of Reebok International are diverse and interesting This American based firm sells anything sports related from ...

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

both computer components and actual PC computers. He did so by buying retailers surplus stocks at cost, powered them up with graph...

blankets are heavy. The provision of warmed with infrared lights does not have the weight problem, but this is less suitable as th...

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

good is bought that is disappointing there is only money wasted where there are services the price will be judge with reference to...

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

payroll was a very necessary., function, but one that could also drain resources. The target market remains these small to mediu...

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

of dependency combines elements from a neo-marxist perspective with Keynes economic theory" (Reyes 2001). Common in countries of ...

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...

in 2004 it was 1.61 and the quick ratio was also over 1 in both years (Nortel, 2004). As such liqusisidy has nmot been an issue. ...

The use of smaller and smaller lap tops was creating the bridge to table PCs and for many companies the move made use of small key...

the investment take place and the area is improved. This improvement may be with more housing, more industrial or commercial units...

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

management. This may also be referred to as the return on investment (ROI). The traditional way of calculating the return on capit...

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...