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In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

In three pages this paper compares these 2 competing ice cream makers in terms of their marketing techniques and strategies. Ther...

values and brings into focus the individuals needs and wants. The question here is, "Do I really need to do this, or just want to...

In ten pages this paper analyzes marketing strategies and analysis in a determination of hows and whys with Toys 'R Us being the f...

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Implementing various Internet marketing tactics to better present her artistry to the online public will be quite essential if Kel...

This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

control over the supply chain. The company identified target market of high end users, including businesses and education that wan...

and were continuing to make high cost mechanical movement watches. The decision to use the reputation of quality and move into a...

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

give an unbiased assessment of that marketing is being utilized in the infant formula market. Nestle and Wyeth are the companies b...

it. This is a strategy that is used more subtlety, and is often seen with advertising to children in order to create the nag value...

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...

result in costly withdrawals, as when Caterpillar Inc. recently was forced to close a factory in Scotland. Careful study of foreig...

In five pages this paper analyzes Sun Microsystems' marketing strategies which includes transition from hardware to software, AOL ...

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...