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Essays 361 - 390

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Crestfield Furniture

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...

Investigating Career Paths

creative career where they can brainstorm ideas and follow projects through different stages until completion. An individual who i...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Techniques in Advertising

involving the interplay of corporations, advertising, and public relations, was undoubtedly the oil spill in the Gulf of Mexico ca...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Ameritrade Case Study

demand of a product in relationship to the level of change in price. The usual pattern will be that as the price of goods or servi...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

were in no way new or innovative, the designs the company launched with; the Nexia and Espero, were old General Motors designs tha...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Integrating Assessment to Support Learning

deficits. In the past, evaluative methods were designed largely to sort students. This definition of assessment requires strategie...

Assessment for Special Education

and other specialists typically ask for evaluation of areas that they feel constitute particular problem areas for the child, such...

Assessing Personalities

the client (APA, 2011). This would be spelled out in the limits to confidentiality agreement not yet signed. These same restrictio...

An Example of A Family Health Assessment

This research paper describes the assessment process and summaries the assessment for a specific family. Five pages in length, one...

Authentic Assessment, an Overview

This paper explains what authentic assessment is, gives examples and explains the difference between authentic assessment and trad...