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Essays 391 - 420

Expedia

Expedia is a well known online company selling a wide range of travel services form airline and hotel rooms so insurance and attra...

Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike?

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

Krispy Kreme Doughnuts, Inc. Analysis

an 8 percent decrease from the same quarter a year ago (Krispy Kreme Doughnuts, 2008). Company stores were down by 11.1 percent, p...

Wal-Mart SWOT Analysis

as mentioned earlier is one of those strengths. Wal-Marts brand is based on value for ones money, convenience and the number and v...

Blue Nile Inc.

of Porters Five Forces model can be used to assess the industry and the firms ability to compete in that industry, the way the fir...

Singapore Airlines

history of the company dates back to the 1st of May 1947 when the first flight took off from Kallang Airport operating under the n...

Global Communication Case Study

indirectly. This may be a straight forward consideration of the profit margins, or issues such as the future stability and securit...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Hong Kong Aircraft Engineering Company Ltd

net operations profit compared to the year before where net operating profit was $117, this has now increased to $1,000. The fall...

Daily Mail and General Trust

2. Introduction The Daily Mail is a well known UK newspaper, with a long history. The group which publish the Daily Mail; the Da...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

E-Commerce Failures

to place a grocery order online and have it delivered to his home in the metropolitan areas in which Webvan operated. In the days...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

Determining Premiums

the following: male is 32 years old, which has a risk weight of 0.22; he has diabetes with significant co-morbidities for a risk w...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Overview of Perrigo Company

In eighteen pages the Perrigo Company is presented in an overview that examines the company's management strategy and applies a si...

Investment Comparison of Sainsbury and Iceland

In eight pages a comparative analysis of these two companies' annual performances is presented with investment recommendations pr...

Case Study of the Japanese Company Kyocera

In eighteen pages this business case study focuses on Kyocera in a discussion of the stakeholder, company's position information a...

The History of Harley-Davidson Motorcycles

This paper examines the development, history, and current achievements of the Harley-Davidson Motor Company. The author also addr...

Case Study of Pasta Perfect, Inc.

In five pages a case study of this company that was founded in 1982 is examined in terms of history, funding, relevant issues, and...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

The Edmund's Company

sky notion, the joke was that this thing was so great but no one knew how to make any money out of it. Firms were supplementing th...

A Case Study of Autonomy, Price Transfer, and Decentralization

if the organization is really going to maximize its performance and coordinate the efforts of the different divisions, there needs...

Examination of a Company's Ordering and Processing of Payments

In ten pages and 2 parts a company's ordering and payment processing system is examined via a flow chart diagram with the system's...

New Synthetic Motor Oil Development

time, there was, of course, virtually no interest in a synthetic motor oil anywhere outside of a laboratory. Application in aviat...