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Essays 661 - 690

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Europe, Asia, and Advertising Psychology

Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...

Analysis of Nike Inc.

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

TV Comparisons of Friends and Three's Company

democrat and one-time peanut farmer Jimmy Carter became president, there were significant differences in attitudes among the older...

Grecian and Roman Styles of Death

Fields(Pearce, 2002). From early Greek accounts, then, one could easily conclude several things about the ordinary Grecian...

Health Insurance and Attitudes of Physicians

under capitation contracts. Because more than fifty percent of physician-hospital organizations have no full-time staff for track...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

World Trade Organization and United States' Labor Unions

the United States seem to be able to get away with firing striking workers and organizers in ways that they just wouldnt be able t...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Domestic Violence and Criminal Investigations

country on a regular basis, the good news is that many concerned people are trying very hard to fix the system. And, it is throug...

The Law's Role in Anti Oppression

cannot change peoples attitudes, even if it successful in changing an individuals behaviour. We first need to accept that a law i...

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

Ancient Greece and Death

death (Religion and Death). According to Greek philosophy, the god Hermes led the soul of the person to the river Styx which sep...

Poor Sales and Laying the Blame on Advertising

just snappy advertising, others assert that snow can be sold to Eskimos if its packaged with just the right spin. Yes, the glorie...

Allegories in The Pilgrim's Progress by John Bunyan

to friends to see what their feelings were about what he had written. He explains that some told him it was wonderful while other...

Approaches to the Reduction of Teen Pregnancies

In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Advertising and its Effects on Society

also considerable differences between an advertising promotion and an advertising campaign. While both tactics are typically comm...

Media Representation of Lesbians and Gays

In five pages this papre examines how the media portrayal of homosexuals have reinforced negative attitudes and stereotype perpetu...

Advertising and Senior Citizen Treatment by Popular Culture

"Demographers predict that the numbers of elderly people will double in the next 30 years" (pp. 3). As the population of America ...

History and 'The Iliad' by Homer

and Achilles argue over who has the "rights" to one of the "spoils of war," which in this case is a person, a girl who has already...

Advertising and Ethics

The conflict between advertising and ethics is considered in a paper consisting of five pages. Six sources are listed in the bibl...