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Essays 61 - 90

Guest Service Management and Customer Satisfaction

company (Hooley et al, 2003). Loyalty is often perceived as a level of customer satisfaction, in a competitive industry it is like...

The Use of Drugs in Society

For example, in Clermont, a 28-year-old man raped a twelve year old girl ; in the report, it notes that this suspect admitted to s...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

How the Aviation System is Put Together

"Once the bugs are worked out and the equipment settles into its "pattern," the failure rate levels off or rises only slightly ove...

Reward Systems as Boeing

with a new position, through training. This is where leadership comes in with knowledge management -- with the support of high qua...

Sexual Harassment - The Real Cost to Businesses

in many workplaces is sexual harassment. While many employers and businesses are reluctant to deal with such a sensitive issue it ...

Marketing Services

service, but there is the need for the aircraft and there are tangible goods used, such as food and drink served on the flight. Th...

Resource Analysis for Seifelden Electronics

Colorado in the United States. Their primary business is two-fold: they sell computer hardware and software, and offer a service w...

Kouros

itself to an unmistakable era in sculpting given how the male is in the act of walking with one leg ahead of the other, which is a...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Merger and Acquisition Issues

Many mergers and acquisitions fail to realize value. The writer reviews two articles published which address some of the challeng...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

The National Railroad Passenger Corporation

The Inspector General for the National Railroad Passenger Corporation is a separate and independent organization. Its purpose is t...

The Importance of the Assurance Role of the Auditor

the annual accounts is to present the financial performance of the company for the last year, with the main stakeholder group bein...

Are Accounting Reforms And Legislation Are The Only Means By Which The Accounting Profession Will be Able To Regain Public Trust And Re-Establish Its’ Credibility?

fraud, and it was with this we might argue there was the first loss of confidence in the auditors. This case limited the liability...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Security Survey

well. Parking is at a premium as is the case on the fringes of most large universities, and there is a great deal of foot traffic...

Death Tax Changes

to protect their possessions from ending up in the hands of government agencies once they have died; however, this particular appr...

Expanding to China

centuries, always one of the worlds most impressive civilizations and cultures known for "outpacing the rest of the world in the a...

Environmental Risk Management

Environmental risk management is becoming in recent important within a commercial environment. This 14 page paper looks at a numbe...

Assessment Measures in a Project Audit

be an assessment of the projects performance in terms of budget compliance. Budgets are never 100% accurate, there maybe changes i...

Diversity at Cingular

will have a positive impact on employee perceptions, and as such improve morale as well as diversity management. 1. Introduction...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

Moral Decisions, Tax Shelters, and Sprint

about tax shelters offered by E&Y to Spring executives (Verrault et al, 2004). Earlier that year, the Wall Street Journal, among o...

A Forecast of Project Management Trends

be traced back to something akin to a lack of understanding regarding the process (2005). An audit team helps to correct such pro...

Internal Control and the Sarbanes-Oxley Act

demands by the federal government to comply with the internal control systems which were really designed with the larger publicly ...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Example of a Marketing Audit

an objective and scope of the audit (Kotler et al, 1989). In this case, maybe overall sales are down and need to be improved....