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Essays 361 - 390

American Economy and the Impact of Semiconductors

conduction band and the valence (1997). Semiconductors have become important largely due to the advent of the computer. O...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

Merger Between McDonnell Douglas and Boeing

to find a better way to position themselves in the global economy. This merger accomplished the goal. Boeing had experienced the ...

Fast Food Industry's Chicken Market

that will continue until 2005 (PG). One of KFCs competitors, Boston Market, came on the scene originally as Boston Chicke...

Case Study on International Exchange Rates and Interest Rates

In five pages a student submitted case study examines borrowing on different global markets that have different rates of interest ...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Chinese Global Business Startup

In six pages this paper examines the People's Republic of China in a consideration of its global market advantages and disadvantag...

Thai Baht Evaluation Failure Evaluation

appointing bank directors. Clearly, the well-known power struggle within the Asian system can be blamed for at least part of the ...

Multinational Enterprise Growth and Influence of Global Financial Markets

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

Overview of the The Silk Industry : Brief History, Modern Day Markets, Trade and Production

time, there was a shortage of raw silk because of the growing competition of silk cloth production within the major centers in Eng...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Free Market and Competition

to a consensus as to how resources are distributed and the kind of commodities which are produced and sold. Consequently, the mark...

Consumer Changes and the Influence of the Hospitality Industry

1998, and all of Europes leading economies opting into the union were able to join in the first wave in 1999. What the...

PDA Market Global Leader Palm Inc.

market share. These analyses are based on the fact that Microsofts Win CE- Pocket PC OS has been successful in gaining a 20 percen...

Global Growth and Financial Structure Strategies

The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

HSBC Bank Global Strategy Assessment

or individual would have one or more bank accounts, but have them all at a single bank. It has been unusual for individuals to us...

Global Market Entry

market is no longer a discretionary decision, any medium to large-size company who wants to retain market share and profit must en...

Economic Analysis of the Pharmaceutical Industry

(or at least to help reduce the side effects of this immune deficiency disease). The reality of the situation is, however, ...

International Marketing, Strategy Shift, and Coca Cola

yet consistent with Cokes overall goals. The company suffered massive setbacks in Europe when contamination in cans sold in...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Global Influences and Sony

The writer looks at the multinational corporation; Sony, and the different global environments in which it competes. The various m...

GLOBAL MARKETING COMMUNICATIONS

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

Case Study on Global Marketing

weaknesses of Reebok International are diverse and interesting This American based firm sells anything sports related from ...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Global Beer Market

Germany boasts the highest per capita consumption of beer (2000). U.S. beer brewing has risen and the survival of specialist bre...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Small and Medium Sized Companies and Global Marketing

due to the competitive nature of business in general, this again is no longer the case. Small and medium sized businesses must exp...

Eight Business Concepts and Definitions

as a chicken payment for a sack of potatoes, but it may also take place in a far more complex setting, such as the use of a commun...