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Essays 481 - 510

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Improving Telemarketing Pratices

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...

HUMAN RESOURCES MANAGEMENT AND GLOBALIZATION

Other issues impacting HRM in terms of multinational corporations and globalization include workforce diversity and demographic st...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

How Employees View Technology/A Research Proposal

jobs in the country continue to be filled by citizens of other nations. Though technological advances have made many of Saudi Ara...

E-Marketing in a Global Regulatory Environment

a perfect world and as such, laws were determined to be needed to protect the rights of the designers and creators of such works. ...

IT and KM

One company that has successfully used KM to integrate thousands of employees and the skills they bring to the office is Pricewate...

News and the Effects of New Production Technology

read due to the speed at which news articles are published. The BBC also publishes news though the day. This has changed...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Supply Chain Management and Warehousing

employee in a company has the responsibility to improve production. Under kaizen, a company takes ideas from its employees, along ...

Criminal Investigations and Forensic Psychology

To understand the growing importance of computers in criminal investigation consider the practically limitless applications of DNA...

Global Marketing of Goods and Services Nonessentials

feet. Many of the people of the world have skin the same color as Barbies, but most do not. To a child in rural China, downtown ...

The Importance of the Global Services Market

services, in general. Interestingly, the service sector is the fastest growing sector worldwide. It is the vast diversity of this ...

Modern Economic Globalization and Changing Technology

part of the globalisation process over the last fifty years this is supported by the way the actual output increase has remained c...

Critical Response to Educational Technology

needs of a constantly changing and always challenging new student population and maintaining a method for flexibility inherent in ...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Asymmetrical Threat Assessment Through Geospatial Applications

"decision support tool " for those who work in the field of homeland security. It tells an observer where someone is, who he is as...

The Changing Nature of Health Care in the U.S.

expected only to continue for several years to come. Then, growth will begin to decline in response to fewer numbers of people re...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...