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Essays 271 - 300

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Position of BMW in an Auto Industry That is Changing

new models over the past few years, models that represent a departure from traditional BMW styling yet retaining the BMW excellenc...

Analysis of the Sullivan Ford Auto World Case

The owner had become well known in his community and was actually liked and respected (Lovelock & Wirtz, 2007). His daughter, Caro...

The Problem With the U.S. Auto Industry

done to save it? The State of the Auto Industry Today, the auto industry is not doing so badly. What the problem is exactly is...

AUTO MANUFACTURING AND DATABAASE MANAGEMENT SYSTEMS

and projects. Even more importantly, this system helped align shipments with production schedules. This was important, as it allow...

Auto Accidents in Santa Monica California A Proposal for Addressing the Public Transportation Issue

5 pages and 3 sources. This paper relates the fact that there are problems in Santa Monica California relative to their transport...

Auto Industry Emergence in China

In five pages the sociopolitical implications and growth prospects of the automotive industry in China are discussed. Five source...

Personal Impact of Witnessing an Auto Accident with Injuries

totaled vehicle. The police interrogated the two men, who, it turned out, had been drinking and driving, with the driving testing...

Direct Sell Model and Auto Manufacturing

In a paper consisting of five pages the direct purchase of an automobile over the Internet and then shipped to the buyer at a savi...

ABC Solutions and Developing Software for Midnight Auto Supply

In this seven page paper a proposed development of a software system that will allow a small family business chain to integrate fu...

Case Analysis of Ontario's Auto Insurance Reform

high due to compliance that the insurance companies must abide by. If for example the company had to comply with specific legislat...

Labor Relations' Environmental Changes and the United Auto Workers Union

be surprised by their recognition of the changes that have taken place, and what the future may hold (2001). II. About the UAW ...

An HR's Decision to Insource or Outsource at An Auto Dealership

In times past, the HR department appeared from the outside to be only that first hurdle in gaining access to the inside of the org...

Auto Sales Manager Job Analysis

3. Requirements of the Employee; Skills, Attitude and Knowledge There are many ways of detaining the personal requirements of the...

Johnson Controls: Auto Systems Group

develop new, green products that will help those people who are trying to reduce their "footprint." The key issues for the compa...

The Lawrence Massachusetts Auto Insurance Fraud Task Force

existence less than five years but it has already been responsible for the 325 insurance fraud charges (Volger, 2008). As is the ...

The Influence of Interest Rates on Big Drive Auto

price will increase demand and revenue there may be some benefit to cutting prices fr Big Drive Auto. 2. Identify how interest ra...

PORSCHE AND AN ANALYSIS OF THE AUTO INDUSTRY

In the operations, the company has also excelled, cutting back to lean manufacturing habits that have involved outsourcing and str...