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Essays 121 - 150

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Australia's Dental Industry

In eight pages this paper discusses public and private dental care system problems in Australia with possible solutions offered. ...

Australia's Major Retailer Coles Myer

A SWOT analysis and company profile of Coles Myer are presented in eleven pages. Ten sources are cited in the bibliography....

Overview of Australia's Freedom of Contract Principle

In five pages this principle originating in the nineteenth century is discussed with the emphasis on Australia and includes its me...

Australia's Wage Disputes and Industrial Tribunals

This paper discusses how industrial tribunals in Australia have handled arbitration disputes in the past and present in eight page...

Comparative Account Analysis of The Commonwealth Bank of Australia and The National Australia Bank Limited

In six pages the accounts of these banks in the four year period between 1996 and 2000 are assessed in terms of performance throug...

Australia's Ansett Airlines

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

Australia's Industrial Relations and 'Precarious Employment'

This paper discusses the redefining of industrial relations in Australia resulting from the concept of 'precarious employment' in ...

Australia's Prime Minister John Howard

which adopts laissez-faire strategies, or reticence. Howard sees national achievement as the result of firm government and by impl...

Australia's Indigenous People and Nation State Politics

In eleven pages this paper discusses the limited perspective of the relationship between the aborigines of Australia and the natio...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Cultures of Australia's Guugu Ymidhirr and Madagascar's Malagasy

A comparative analysis of these cultures are contrasted and compared in 6 pages. Four sources are cited in the bibliography....

Case Study of Australia's Southcorp

In eighteen pages this paper presents SWOT and stakeholder analyses of Southcorp in a consideration of its position and current pe...

Case Study of Australia's Pacific Dunlop

In five pages this paper discusses the amortization, intangible assets and other policies of Pacific Dunlop in this case study. F...

Australia's Economic Health and Using Construction as an Indicator

In five pages the worth of construction in evaluating the global economy is discussed in this paper that focuses upon July 2000 Au...

Overview of the Construction and Architecture of Sydney, Australia's Opera House

Design Modern Expressionist Construction The Sydney Opera House complex is made up of two main buildings, principally of reinfor...

Remote & Regional Issues/Australia’s Nursing Shortage

less people living in rural communities and the "more remote geographical regions" of Australia than in urban locales (Bushy 104)....

An Evaluation of Australia's Corporation Law Reform Program

balance the law seems to be fair, there are some stringent requirements which hinder the process of doing business. In evaluating ...

Australia's Domestic Airline Industry

on this theory within the aviation industry, but the theoretical framework can still be seen to apply. If we look at the mo...

Australia's Labor Relations

one employee. The normal path of progression of a successful company is that it grows as a matter of course, and that it needs to...

Overview of Australia's Orbital Engine Corporation

create new markets as a result of a good idea, the lack of funding and the problems of and pressures of stock market participation...

Australia's Recreation and Leisure

Bicentennial Authority, designed projects based on the theme of "Leisure in the Age of Technology" (Editor, 1990, p. 3). The diffe...

Australia's Reality Television

"Big Brother" of 12 percent, the show will be back in the lineup for the fall, along with a raft of other reality shows -- a fact ...

Australia's Income Inequality and Social Consequences

where income distribution between top and bottom has become wider and wider (1996). The widest gaps seem to exist in the least-reg...

Australia's Qantas Airlines and UN Secretary General Kofi Annan's Global Compact

a single company; Qantas, the goals and implication of adapting this framework may be better appreciated. 2. The Global Compact ...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Australia's Gazman Menswear Chains

that appears to have some very traditional values and follows a typical bricks and mortar company strategy as such we will make th...

Australia's Orix Fleet Services Planning

In six pages this Australian owned subsidiary of a Japanese company is discussed in terms of goals, performance, and parent corpor...