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Essays 751 - 754

Commercial Responses to a Recession

include aggressive marketing and other types of promotion. In many cases these will require investment. However, if a firm is suff...

Influences on Commercial Innovation

There are many potential influences on the way innovations do, or do not, take place. The paper starts by looking at the different...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Commercial Advantages and Drivers for Outsourcing and Off-Shoring

outsourced there may be benefits to be gained for the use of specialised firms, but with the potential of he firm to be located in...