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Essays 1981 - 2010

Evaluation of Usablity.gov

which entices the user to explore further. The target audience for this site is quite broad. As indicated in the introduction to ...

Health Care For Low Income Families

of centers that promote research and practice of health communication. Ideally, these centers would duplicate the existing Charle...

Cradle Will Rock

water from a fire hydrant. The street scene also emphasizes the desperation of the era. A man stands next to a car that is covered...

EuroDisney Analysis

had begun to explore locations in Europe. Not only did the government sell Disney the land at a ridiculous price, it promised to e...

Eastman Kodak Analysis

it can generate income for the company (Hickey, 2007). The focus changes from reducing costs to increasing revenue and profit over...

Michael & Evans Houseboat Holidays

is excellent. * The company offers personal service. When a customer rents a houseboat, they receive personal instruction on how t...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

Telecommunications Industry

mangers. Verizon states that to increase revenue, they are "devoting our resources to higher growth markets such as the wireless v...

Google And Internet Search Engine Industry

(gmail), photo sharing, instant messaging and blogging (Schein, 2009). Google maps are very popular as are their Google Scholar, G...

PANERA BREAD - CASE STUDY

$511 billion, accounting for about 47.5% of consumers food dollar expenditures. It was predicated that, on a typical day, about 13...

New Balance Athletic Shoe (Harvard Business School Case Study Analysis)

Questions posed by the case study are: "Did New Balance need to consider making its own acquisitions? Did it need to consider redu...

Jacobs Technology; Analysis and Strategy Proposal

Corps Transparent Armor Gun Shield which are ballistic glass panels on gun turrets. In order to consider the potential future o...

Printing Industry in Australia

part of the economy. For the most part the structure is fragmented with a large number of printers remaining small to medium-sized...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Toyota In China

market share until it introduced the Corona model in 1965 and the Corolla in 1968 (Bradley et al. 2005). The company claimed the ...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Engineering Planning and Benefit Cost Analysis

In six pages the planning case study of the Yuba River Basin flood is examined in terms of a chart of benefits analysis, objective...

Overview and Analysis of Nike

In twenty four pages this paper presents an overview and analysis of Nike that includes company history, competition, management, ...

Does Racial Residential Segregation Increase Urban Crime?

This 8 page paper uses analysis to determine whether urban crime increases in racially segregated residential areas. The method is...

Adidas Salomon AG Strategic Analysis

In fifteen pages this analysis of Adidas Salomon includes human resource management, industry competitive strategy analysis, Porte...

Ford; Assessment Of Current Position And Strategy And Proposal Of An Alternative Strategy

with other competitors in the market. This reason the paper advocates an alternative strategy, which includes many of the existing...

Daimler Chrysler Merger And Split

company retained its interest in the European aerospace and defense consortium (EADS), though, as well as other strategic alliance...

Financial Analysis of Riordan Manufacturing and Kudler Fine Foods

there are few current assets, this may be seen as requiring a lower ratio. Figure 1 Current Ratio Current ratio 2005 2004 Current...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

A Textron Inc. and Cessna 172 Analysis

competitiveness before crafting a business strategy" Fred Wiersema, co-author of "The Discipline of Market Leaders, said, "I...

ATandT

the goals and then to assign accountability for the performance of the steps. Objectives are identified that are quantifiable and ...

MCI Case Study Analysis

MCI is the focus of attention in this paper that looks at the telecommunications industry. The case study analysis includes a SWOT...

Hartmann Luggage Case Study

been growing over the past several years. The local population contributed an abundant supply of skilled and semi-skilled labor t...