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Essays 301 - 330

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Athletic Shoes and the Factors of Concern in the Industry

shift" away from the athletic look have put Nike in as vulnerable a position as it was when Reebok ascended briefly past Nikes cla...

Canada's Economy and Film Industry Effects

In six pages the film industry's growth and anticipated leveling off is examined in terms of the need to slow growth and how the e...

Cable TV - Trends

This 6 page paper discusses trends in the cable TV industry, in particular the interest in cable modem technology for Internet acc...

The Electric Utility Industry and Deregulation

This research report looks at deregulation in this industry and how things have changed after some time. An industry monopoly was ...

Construction Industry and Part Time Employment

In fifteen pages Australia's part time labor market is examined with the construction industry's labor market also generally discu...

Legal Issues and the Tobacco Industry

In five pages the tobacco industry's legal issues are considered in a discussion of the article 'FDA vs. Tobacco: Legislative Abdi...

Current Status of the Tourism and Hospitality Industry in the United States

In five pages this research paper examines the impact of technology upon the U.S. tourism and hospitality industry and the effects...

Use of Lean Production Within the Automobile Industry

This paper addresses the impact of the automobile industry's implementation of lean production practices. The author discusses th...

Automotive Robotics Venture

Sales 100.00% 7,139,826 100.00% 6,610,950 Cost of goods sold 62.00% 4,426,692 64.00% 4,231,008 ---------------- ---------------...

Menswear Industry

exhibitors include menswear, knitwear, leather and furs, sports wear and a range of accessories (Anonymous, 2006). Between 27th a...

Book Industry PEST Analysis

This makes the selling of books and exporting of them across boarders easier and for retailers such as Amazon there are benefits i...

Economic Profile : Airline Industry

of airline tickets affects the demand. Rubin and Joy (2005) reported that the demand elasticity for leisure travel is 2.4, which i...

The Health Care Continuum

Virtually everyone had access to health care in some form, either with the assistance of health insurance or through public health...

Generics, Ethics, and Law in the Pharmaceutical Industry

the public is the loser when the release of a generic drug is thwarted. The thesis can be presented, however, that:...

Fire Service Industry and Labor Relations

In five pages this paper examine issues including unionization, safety protocol maintenance, and volunteer usage in a consideratio...

Overview of the Funeral Industry

attractive caskets. The funeral industry is unique in its existence: it is one of the very few that maintains a strong sense of s...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Schlosser: "Fast Food Nation"

Perris, California or Paris, France. Buying fast food has become so routine that we no longer think about it. If we really did sto...

Structural Evolution

and electrical to the high tech industries of the 1990s, the industry was changing and as one form of job was lost other took ove...

Microeconomic Concepts - Telecommunications

consumers want, then the price for the product would be considered correct or appropriate. If there is an imbalance, the price wil...

The Appeal Industry

This 10 page paper examines the influences on the apparel industry in the United States. The paper starts by looking at the genera...

Social Considerations for the Alcohol Industry in Poland

significant reduction in mean alcohol consumption among the major targets of its Strategy Health for All in 2000" (Moskalewiczi, 2...

Changes in the Personal Computer Industry

radical growth was between 1995 and 2000 (Canter, 2005). The surge in entry occurred much earlier between 1974 and 1984 (Canter, 2...

Tobacco Industry

any number of physical ailments, including halitosis and lockjaw throughout Europe (ASH, 2006; Randall, 1999). Sir Frances Drake ...

Financial Services in a Global Context

billion passed through the hands of currency traders in New York, London and Tokyo every day. By 1995 daily turnover had reached a...

Are Abnormally Low Returns Unusual in Oil Industry's Joint Ventures' Terminations?

This question is investigated in a research proposal that consists of seventeen pages in order to determine if these abnormal retu...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...