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Essays 31 - 60

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

International Aviation Safety Standards

Qantas own Australia. Further, airport operations are similar in terms of security and aircraft movement. These are all results ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Global Warming and the Aviation Industry

formed as a result of the emissions (CAA, 2009). The fuels used by aircraft is the main problems. Aviation fuel is made up mostl...

“Benjamin v. Lindner Aviation, Inc.”

came forward to claim the money with the prescribed time (a year), and at that point, Benjamin filed "this declaratory judgment ag...

Albert's Beach Find

he is the rightful owner of the trunk and its contents. A local antiques dealer recognizes the maker of the items, a local...

Future Developments for the Airline Industry

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

Commercial Aviation and Technology

The screening of carry-on baggage incorporates a variety of automated screening technologies, including improved capabilities for ...

Security for Aviation Only

these reasons hardly seem enough to justify the intense preoccupation with aviation to the extent of almost everything else. Perh...

Using Physical Security to Make Aviation Safe

security of their facilities, as instructed by Federal Aviation Regulation (FAR) Part 107, enacted in 1971 (National Research Coun...

The Impact of Global Warming on a Business

their impact is felt by 70% of the population were effected to a significant level (Saporito, 2001). The emissions made ar...

Lessening Aviation Error Through Improved Pilot Attentiveness

before an accident occurs. Aircraft accidents relating to faulty autopilot devices are certainly not uncommon. Although t...

An Interview Incorporating Appreciative Inquiry

The air transportation industry offers numerous high performing job positions. When a manager is selecting from a pool of applica...

The Economics of Ticket Pricing for Airlines

The writer looks at the economic impact of supply and demand on ticket prices in the aviation industry. The paper answers the ques...