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Essays 631 - 660

Merck; The Influence of Technology

so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...

Analysis of Marketing Opportunities; The Car Market in Australia

exert an influence for cars that are cleaner and cost less to run and increased the sales of smaller cars. Despite this there are ...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Asthma and How to Live With It

through counseling or psychotherapy has been found to be effective in reducing the asthmatic symptoms. However, for the m...

Value of the Rain Forest, "Medicine Man"

This film review pertains to "Medicine Man," a 1992 film directed by John McTiernan. The writer gives an overview of the plot, whi...

An Ethical Consideration of the Drug Companies

Drug companies are often criticized for unethical behavior. The writer considers the pharmaceutical companies from an ethical per...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

Ethical Systems - Formal and Informal

lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...

Business Law/At-Will Employment

someone worker through the harvest season, the landowners could not summarily fire him during the winter; and, likewise, the farme...

ETHICS AND PHARMACEUTICALS

of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Nike

product, but do not manufacture anything. Nike rely on third parties to undertake their manufacturing. 2. The Company within the ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...