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Essays 301 - 330

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Marketing Case Study of Lancôme

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...

Marketing Case Study of First Alert Smoke Detectors

This report presents a marketing case study of First Alert smoke detectors in six pages. Five sources are cited in the bibliograp...

An Example of a Case Study

This paper consisting of 8 pages offers a business case study which begins with an introduction and company history and then discu...

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Marketing Expenditure Increases - A Proctor and Gamble Case Study

the companys products and their dollar-value, marketing has always been one of P&Gs great strengths. In the section of the case ...

Case Study on Internet Marketing

it is used. II. Background to Benetton. If Benetton is considering using the Internet the company itself needs to be consid...

Choosing a Trading Partner

different depreciation polices can distort financial results as can the adoption of IAS 39 if the company uses heading due to the ...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Noodles & Company (Case Study Analysis)

changing of people at the highest levels of the organization, thus creating a situation where the corporate culture is influenced....

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Researching and Writing the Case Study

that background on the particular business be taken prior to relaying the facts of the scenario on which the case is based. The ne...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Creating a Survey Questionnaire

and audiences as to their legitimacy" (p. 179-180). Some of those characteristics are that qualitative research * "Takes place in...

Environmental Sensitive Growth Fund Marketing Case Study

unpredictable because it is a growth fund and the market has been rather volatile lately. Also, it embraces environmental products...

Distribution and Marketing Case Study of USA Today

In ten pages this paper examines marketing and distribution systems of USA Today in a case study consisting of ten pages. Five so...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Humanistic Existential Therapy and Cognitive Behavioral Therapy

review the journal during the first session, engaging Jack in dialog about the incidents and subsequent feelings. Reviewing and ...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Student Marketing Considerations Case Study

In five pages this paper considers a possible hotel purchase in this student submitted case study featuring various pertinent mark...

Chemical Company Marketing Case Study

In eleven pages this paper presents a student submitted case study analysis that considers an assessment of a variety of situation...

Marketing and Management Case Study of The Limited Retailer

In five pages this paper presents a case study of The Limited retail chain in a consideration of its strategic marketing and manag...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Marketing Case Study of LRNA

In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...