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Essays 361 - 390

Japan and China Business Entry

way to enter the Japanese market (Endo, DATE?). There are many reasons for this (Endo, DATE?). Domestic partner is familiar with l...

Crestfield Furniture

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...

Case Study of Coca Cola

a brand, and the segments attracted will be the same across the national divides (Levitt, 1983). This may also be seen as a risk s...

Case Study Regarding Bair Hugger

blankets are heavy. The provision of warmed with infrared lights does not have the weight problem, but this is less suitable as th...

The Economic Impact of Immigrants to the Canadian Housing Sector: A Cast Study of the Province of Ontario

economy suggest that there have been significant impacts of immigration on the economic stability of the country. Canadas housing...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Mountain Man Beer Company Case Study

least risky strategy when the alternative declines are considered. 2. Introduction Mountain Man Beer Company (MMBC) is a family...

Case Study of TAE Fuel Company

visibility of the brand also may not always be a good move, the context in which this is seen will also be important in the format...

Philosophical Analysis of Nestle's Infant Formula Marketing

problem is that in 1970, it was suggested that Nestle was profiting at the expense of third world mothers. While breast-feeding is...

Marketing and HRM Advice for Lan Airlines

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

Marketing and its Value

product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...

McDonalds in India - Survey Development

reduce consumer boredom with the products being offered, and to generally enhance the reputation of the company as a place to acqu...

Non Discrimination under GATT

substitute product does not receive the same taxation treatment. This is important as it extends the potential for a like product,...

Wonderbra - Developing an Integrated Marketing Strategy

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Largest Beer Importer to US

Mexico but the company wanted to expand into the United States where beer is a very popular beverage. The company used its direct ...

The Marketing of Snowboards

the same time conveniently weeding out all the other items that do not pertain to his concerns. It is important for the student t...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

U.S. Market Positioning of Land Rover North America

In eight pages this paper examines LRNA as presented in Harvard Business School Case Study 9 596 036 regarding U.S. market positio...

Eastern Europe and Its Free Market Impact

In three pages the impact of the free market upon Eastern Europe is examined in a case study that focuses primarily upon the trans...

Consumer Market Supply and Demand

In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...

Marketing Communications

In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are ...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Petroleum Convenience Story Business and Management Plan

In six pages this paper considers a hypothetical case study involving the marketing issues to be faced to be faced by a petroleum ...

Business Case Study of Odor Eater Socks

concentrations. Womens nylons and panty hose are typically the primary area of concentration with other categories of hosiery lump...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...