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Essays 961 - 990

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Culture and Operation of the Special Court in Sierra Leone

The Sierra Leone Special Court is an Ad Hoc court set up to hear the cases of those most responsible the atrocities in the Sierra ...

Sovereignty: What It Means In Today's Global Society

in world politics illustrates how such groups form out of a need to "right" perceived wrongs. Since they believe their duty is to...

BMW South Carolina

in turn, produce electricity for the company (Noria Corporation, 2007). While there was an initial cost to adopt this innovation, ...

The Performance of BMW in 2009

manufacture cars, motorcycles and engines. The company was founded in 1916, is best known for its high end vehicles; strong in ter...

1987 Marketing Case of the Vancouver Public Aquarium

request for restricted hours for school groups. Alternative Solutions The VPA in 1986 offered the availability of six school tour...

Marketing Research Study Critique

the advertising copy as being crucial to whether or not consumers would respond to the advertising message. It was found that cons...

Does Activity-Based Costing Method Give Companies a Competitive Edge? - Case Study Research

Table of Contents 1. Introduction 3 2. Methodology 4 3. Case Studies 12 3.1 Bluemount...

Canada - Marketing Cases

27.3 percent living in single-detached homes, 7.2 percent living n semi-detached houses, 5.6 percent in row houses, 4.4 percent in...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Study on Norway's Market Attractiveness

In eight pages this study considers imports of sports drinks and the market potential of Norway. Four sources are cited in the bi...

Saturday Morning Television Marketing and Gender Studies

In eight pages the gender views presented in Saturday morning television cartoons Muppet Babies, Captain Planet and Looney Tunes' ...

Study on Korea's Market Attractiveness

In eight pages this paper examines the appeal of the Korean market for importing computer software. Six sources are cited in the ...

Aspects of a Marketing Study

This paper addresses various topics in the fields of marketing and advertising. This fifteen page paper has eleven sources listed...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

BAJAJ AUTO - MARKETING CASE

origin issues, Zhonggi et al (2006) determined that Indian consumers actually prefer products from more developed countries than f...

Marketing and Partnership in Community Improvement - The Case of Birmingham

put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...

Baptist Health Home Health Marketing Plan

expanding market share now and then maintaining that share as the target market increases in size. Situation Analysis BHH...

Leadership Interview Case Study

but not responsibility. Bobs focus on taking responsibility, a "the-buck-stops-here" type of leadership, is the clarification of ...

Cohort and Case Control Studies

and they must look at the incidence rate, the time that elapses between exposure and manifestation, and things of that nature (Mei...

DFS Case Study

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

GHOSN CASE STUDY: NISSAN

meaner, just-in-time function, during which parts and materials are only brought in (and sold) when needed. This also empowers the...

New Balance Athletic Shoe (Harvard Business School Case Study Analysis)

Questions posed by the case study are: "Did New Balance need to consider making its own acquisitions? Did it need to consider redu...

Accounting Case Study; Frantek and Conte

the revenue which is to be paid for boards, and the royalty payment, is to be recognized and the different transactions are accoun...

Nordstrom And Anita's Apparel - Case Study

with no questions asked. This provides a cushion for employees in terms of making sales to customers who are on the fence. What ...

Atlantico Inc Case Study

the next month in stock at the end of each month. This gives us the following. Figure 3 Purchase budget January February March S...

TasteeFruit Company Case Study

is only if the causes of negative variances are known and understood that the employees are empowered to help control costs. The...

PANERA BREAD - CASE STUDY

$511 billion, accounting for about 47.5% of consumers food dollar expenditures. It was predicated that, on a typical day, about 13...

Butler Lumber Case Study

Question 2 - Financing Strategy The firms financing strategy has been based in the existing relationships and leveraging th...