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Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Public Business Absenteeism and the Miami Dade Transit Case Study

In a paper that consists of fifteen pages the problem of public business absenteeism is broadly discussed before focusing on the M...

Fictitious Case Study on Strategic Financial Management

In eight pages negative NPV problems is among the topics discussed in this fictional case study on strategic financial management....

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

A Therapy Plan for Donald (Case Study)

This fictitious case study concerns Donald, a middle aged man with a history of abuse and neglect. CBT is the recommended course ...

SOA or Standardized Systems - A Healthcare Case Study

The writer looks at a decision which needs to be made by a healthcare organization to determine which type of system would be most...

Defining Managerial Accounting and a Cost Accounting Case Study

The paper is presented in two sections. The first section defines managerial accounting. The second section examines figures supp...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Joe Silvagni Pizza Franchise Case Study

In eight pages a fictitious pizza franchise in Australia is analyzed in this case study due to the substandard performance of empl...

CoastElectric Case Study Analysis

This electric company is one that is contained in Britain and is evaluated with the use of various issues such as TQM. This evalua...

Case Study on Human Resource Management Issues

In ten pages this paper consists of 2 parts involving related issues involving HRM issues and a hypothetical company's use of work...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Case Study of Focus Plastics

by which to infiltrate an already existent market goes to show that perseverance and a belief in ones performance abilities are tw...

Analysis of Kao Corporation Case Study

In six pages the globalization efforts of Kao Corporation are analyzed in this case study with its less than successful ventures i...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

A Case Study of the Consumer Protection Safety Act

the company relented. Employees were interviewed about all stages of the manufacturing process, from production to distribution, a...

Two HRM Case Studies

This paper is written in two parts. The first deals with the case of Angelo's pizza, a relatively young firm that has not yet impl...

Starbucks Case Study

The writer considers the position of Starbucks when facing difficulties. Looking at the way the firm may have changed and adapted...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

A Case Study, Social Phobia

too soon and their resulting panic only serves to strengthen the phobia (Barlow and Durand, 2009). Therefore, treatment strategies...

A Case Study of a Schizophrenic Client

This research paper offers a case study that the writer argues represents a schizophrenic patient. The paper discusses the rationa...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Case Study, Acute Renal Failure

abnormal (Yadkin, 2011). The ratio between the BUN reading and creatinine should not be greater than 20:1 or less than 10:1 and th...

Diabetic Ketoacidosis, A Case Study

among the classic symptoms of diabetic ketoacidosis. The pathophysiology of these symptoms results from the buildup in ketones due...

Three Change Case Studies

better efficiency and better customer service. During their review of operations, they realized they had left the customer out of ...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Esquel Case Study

it is unsurprising that the currency has the potential to grow stronger. However, the Chinese Yuan is not a floating currency, so...