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art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

from many different sources, some more literate than others, and some were quite clearly fakes or parodies (such as one written by...

both on brand and reputation (Dolbeck, 2003). This makes sense; banking primarily works only if a consumer is willing to trust the...

down, squishing them to form a fish face. All the children were participating except for Jack, who was staring at the ceiling, mo...

and finds that his father has not eaten much in the past three months. His father confesses that Dantes had left a debt when he l...

of Hucks and Huck and Tom are often compared and contrasted. While Huck is intelligent and introspective, Tom is adventurous and ...

of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...

to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...

homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...

considering the field of clinical psychology and psychotherapy as possible career choices, and I entered Adelphi Universitys termi...

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

his conviction that what she was doing for him was in his best interest. The problem was, his mother was a selfish...

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Compassion: We will remain aware of the needs of others and act to meet those needs whenever possible. We will also minimize harm ...

The picture for Nautica continues to look rosy. The merger upped Nauticas generic channel management strategy by opening up distri...

an outlining of the materials to be used, including the scales and subtest criteria presented in the Manual for the TSCS. Additio...

automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...

building a huge industrial complex for which it was later sued for back rent. It also sponsored a NASCAR racing car without trickl...

results of this long and complex war was that Carthage and Rome decided to essentially share, or divide Spain. However, a bit late...

are not to be allowed any form of independence - they cannot even undertake religious fasts on their own initiative, but must join...

each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

up falling in love with Sophia, but this situation is brief. An argument ensues that shows Nurias instability, and it is almost u...

not associated with the history. In looking at different brands it is possible to see this renewal occurring. There are brands s...