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Essays 61 - 90

General Motors' Labor Relations and Management

In five pages this paper discusses how unions impact upon General Motors' operations in this consideration of management and labor...

GM AND COMMITMENT TO THE ENVIRONMENT

conservation. While all of these initiatives sound great and seem as though GM is on the right track environmentally speak...

TESLA MOTORS AND ORGANIZAIONAL OPERATIONS

cant help wondering why a company needs three financial experts, unless its trying to raise more capital, which is certainly likel...

Arguments to Change Car Usage

To determine the way change should take place it is necessary to identify the core areas of change and the way change in these are...

Comparing Toyota and General Motors' Organizational Structures

a sense of the importance that changes in GM has brought to the business world. An old model, one on which many corporations are b...

General Motors' Global Expansion

In ten pages this research paper examines the international expansion efforts of GM. Eleven sources are cited in the bibliography...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

Hydraulic Spreaders

In seven pages this paper presents an overview of the hydraulic spreaders used at motor vehicle accident scenes and how these 'jaw...

Four Chapter Overview of Gazuniga Cognitive Neuropsychology Mind Biology

for the development of movement through the progression of integrated structures. The chapter not only considers the standard ...

Major U.S. Automobile Manufacturers

In seven pages this paper examines Daimler Chrysler, General Motors, and Ford in an overview of American automobile manufacturers ...

Overview of GM

In five pages an overview of General Motors is presented in an analysis of market structure, elasticity, accounting ratios, and ot...

Automobiles' Power Windows

explains it this way: "a small electric motor is attached to a worm gear and several other spur gears to create a large gear reduc...

Overview of Ford Motor Company

of brands of any automotive company in the world" (Ford, 2001). Other enterprises include owning the #1 car rental company, Hert...

Literature Review of Global Brands' Localization and Technology

Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...

History of U.S. Sexual Harassment Legislation

simple discrimination against women (Wyatt, Background, 2000). One of the bases of their arguments was that the women harassed wer...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Fine and Gross Motor Skills

(and) throwing," in normally developing children are well established, but continue to develop during these years (Davies, 2004, p...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Expanding Yum! Brands' Presence in Latin America

paper recommends that it expand within Mexico as it also expands into Brazil, Argentina and Chile. Question 1: Strategic Analysis...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Creating a Brand

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

Mantero Case Study; Branding

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

BRAND LONGEVITY

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...