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2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...

homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...

In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

The writer examines some of the reasons for the success of Dell, including brand recognition. The paper is three pages long and th...

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

customer loyalty has lead to several phenomena. The brands, in terms of quality, will usually deliver what they promise, if this w...

In six pages this paper examines how temptation is featured in the Hawthorne short stories 'Young Goodman Brown,' 'The Minister's ...

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...

firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...

a countrys national export strategy, particularly in regards to developing and transition economies (Redefining tourism). Sources ...