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Essays 121 - 150

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Information Technology Security, Web Services and Database Management Systems

many forms cryptography complexity increasing the difficulty breaking the code is achieved with the use of prime numbers. One most...

Mary Cassatt: “A Cup of Tea”

(Pollock 10). Thus, we need to see what Impressionisms characteristics are, and compare them to the painting. The Web Museum, an o...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Mantero Case Study; Branding

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

The Fisher Separation

investment (Mathiesen, 2009). Figure 1 Now we need to look at what will happen when there are capital market operations and wher...

The U.S. Army Transportation System

an integrated, transportation-based global distribution system from the source to the Combatant Commander" (U.S. Army Transportati...

Media Stereotyping of Race and Gender

freedom that I am today had I not begun to oppose that gendered notion of learning that suggests that politics is the realm of mal...

Globalization in the International Political Economy

on many developing areas so that they can be more included in the global economy, and where governance and agencies can play a rol...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

Does Studying Literature Improve Individual Writing Skills?

medical surgeon needs more than just the study of human anatomy to perform. However, it can be argued that although it takes more ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

The American Wool Council and the National Cotton Council and Their Approach to Branding

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

Amazon and their Competition

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

The Concept and Use of Web 2.0

platform players, which sees the ideas developed from the second layer and move to the first or top layer where they are widely us...

Afghanistan, Iraq and the Western Way of War

gain battles, but it is a great element of success."3 That is, while armament increases a commanders chances of winning a battle, ...

Assessment of Gucci

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

OVERVIEW ABOUT INTERNAL RATE OF RETURN

the companys cost of capital (and that has an IRR higher then other projects) will be looked on more favorably (Grayson, 2010). ...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

LEADERSHIP STYLE BRAND

to leadership, isnt all that different - as mentioned above, a leadership brand differentiates the leader from others, gives him o...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...