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Essays 121 - 150

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

About Steel

through the iron causes an "intense flame at the mouth of the converter" for a period of about 25 minutes (Cast steel, 2009). The ...

BRAND LONGEVITY

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

The U.S. Army Transportation System

an integrated, transportation-based global distribution system from the source to the Combatant Commander" (U.S. Army Transportati...

Media Stereotyping of Race and Gender

freedom that I am today had I not begun to oppose that gendered notion of learning that suggests that politics is the realm of mal...

Globalization in the International Political Economy

on many developing areas so that they can be more included in the global economy, and where governance and agencies can play a rol...

The Fisher Separation

investment (Mathiesen, 2009). Figure 1 Now we need to look at what will happen when there are capital market operations and wher...

Human Resources and IT

In a paper of fifteen pages, the writer looks at the changing role of human resources. IT's role in that development is examined. ...

Brand Marketing Techniques

universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes polic...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Luxury and Louis Vuitton

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

The Military Policies Regarding the Use of Body Adornment

2002). If an Air Force member is found wearing an unauthorized or prohibited tattoo or brand, that member will have the tattoo or ...

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

Thomas More - Utopia

why it has that affect. In this paper we will consider the last two paragraphs of Mores work giving an opinion on the affect it...

WTO and Chiquita Brands

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

The American Wool Council and the National Cotton Council and Their Approach to Branding

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

3 Articles on IT Reviewed

In six pages this paper reviews 3 articles researching various information technology aspects such as new system development for t...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Do Customers Have Relationships With Brands

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

LEADERSHIP STYLE BRAND

to leadership, isnt all that different - as mentioned above, a leadership brand differentiates the leader from others, gives him o...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

OVERVIEW ABOUT INTERNAL RATE OF RETURN

the companys cost of capital (and that has an IRR higher then other projects) will be looked on more favorably (Grayson, 2010). ...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

The Concept and Use of Web 2.0

platform players, which sees the ideas developed from the second layer and move to the first or top layer where they are widely us...

Afghanistan, Iraq and the Western Way of War

gain battles, but it is a great element of success."3 That is, while armament increases a commanders chances of winning a battle, ...

Assessment of Gucci

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...