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Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Research Recommendations for Portugal's Small to Medium Sized Businesses

with a background understanding of existing influences that more specific SMEs concerns may be addressed. This will also help to c...

African American Females and Discrimination

and even a lack of trust on the part of the black population (Zmuda, 2002). Women, in general, face a glass ceiling when attempti...

A Comparison of Two Organizational Structures ACAS and Cadbury

began as a seasonal offering, but they proved so popular have become available all year around and special occasions are catered f...

Impact of Foreign Corrupt Practices Act on U.S. Businesses

that giving of gifts is one way in which a U.S.-based company could likely gain a competitive advantage over a foreign entity. In ...

E-Commerce Failures

to place a grocery order online and have it delivered to his home in the metropolitan areas in which Webvan operated. In the days...

Operating a Small Business While Learning

proposed by Kolb, has four main stages, these all reinforce each other and create a continuous learning cycles. These may be seen ...

Murder Charges of Businesses After a Fatality in the Workplace

in a murder, the employer may be liable, dependent on the circumstances. There are of course other ways that employers may be impl...

Overview of Becoming an Information Technology Consultant

obtaining the job they can do well (Smith, 2001). There are some ways in which a person can find their market niche (Smith, 2001)...

Case Studies on Small Business

show for it. His idea to have the place looking like an art gallery had not had the intended effect as well. In short, Steve made ...

Strategic Planning v. Business Planning

how the company will attempt to attract and keep customers. The financial plan demonstrates how the company will earn money and ho...

Process of 'Big Bet' Business Risks

The author of this article went on to point out companies in Canada that had made and succeeded on big bets (such as Nortel on opt...

The Ethics of the Phillip Morris Company

of nicotine and also that cigarettes not a drug and not addictive. Other tobacco company CEOs also testified cigarette smoking not...

Best E-Business Practices and Policies

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

Economic Forecasting Considerations

economy point to the fact that the business cycle is very much alive and operable. Another fact of the business cycle that has be...

UK Small Business Impact of 2002 and 2003 Budgets

only one year (H M Treasury, 2002). However, this is a move to stimulate growth in the future, and as such has little impact now. ...

Computers a Household Necessity

taxpayers produce myriad receipts for purchases and expenses, it generally will blindly accept any self-designed spreadsheet of ho...

Job Fair Staffing and Effective Recruitment

As a recruiter for ETNA Company, one of my primary responsibilities is to serve as one of those personal, "real life" contacts at ...

Business and Human Resource Management

was indeed a luxury that the business could well do without in times of economic slowdown when the organization needed to reduce e...

Home Health Service Provider Business Plan

or may not have a market, home health care is a service that always has a market of some size. The business is a proven one, one ...

Overview of Economic Changes

American West, and the move to promote agricultural opportunities challenged the once stable existence of the Southern farmer. In...

A Communities of Practice The Organizational Frontier Article Analysis

to customers, create new markets, rapidly develop new products and dominate emergent technologies" (p. 2). Basically, he s...

EU and UK Law Applied to Case Study Involving Faulty Goods' Sale and Pregnancy Discrimination

In a paper consisting of twelve pages and three parts EU and UK law applications are examined in terms of territorial arrangements...

Different Countries and Ecommerce Building

for consumers (Anonymous, 1999). In one example, when Lands End (a mail order clothing supplier in the U.S.), talked about winter ...

Changing Environment Strategy

how this progression can be measured against the industries best practices as well as the companies own goals (Thompson, 1998). Be...

Case Study on Purchasing a Business

and Martha would be close to $75,000. Lets examine the balance sheet and see if we cant answer the initial question of...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

United Kingdom Businesses and Language Diversity

force, and more specifically, how many Chinese. While data specific to the topic seems to be elusive, some data were accessible. T...

Hong Kong's eCommerce Challenges

In a paper consisting of fifty nine pages Hong Kong's business community is examined in terms of internet trading and ecommerce ch...

Disaster at Floreffe, PA's Ashland Oil Company

until the leaks had been plugged. A crisis management team was formed at the company headquarters in Ashland, Kentucky, and plans ...