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Essays 91 - 120

Strategies Suggestions for Samsung

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

SPRINT, T-MOBILE AND SHAREHOLDER VALUE

on shareholder value, despite potential issues such as cost cutting, redundancy elimination and, in the case of T-Mobile and Sprin...

Mobile Phone Use by Drivers

if talking with someone in the car and not on the phone. A meta-analysis by Brace, Young, and Regan (2007) found that talking on...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

Driving Forces for Mobile Commerce

a check and his cell phone, takes a picture of the check, and reverses the process to sit in his chair again. He has just made a d...

Federal Shield Law: A Journalist's Right

From anonymous to citizen to professional to criminal, informants are comprised of various types of individuals who uphold an asso...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Issue of Capital Structure

and Miller that there should not be any impact on the cost of capital regardless of the underlying capital structure and that the ...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

The Use of Technology in the Criminal Justice System

forewarned of an emergency call. However, the police have no privacy when they use scanners. MDTs on the other hand provide the po...

A Plan for Vodafone to Sponsor Ducati

(Vodafone, 2010). With the need to constantly renew the brand image there is the need to look out for new sponsorship opportunit...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

T-MOBILE AND SPRINT MERGER: A BOOST FOR SHAREHOLDER VALUE OR DOOMED TO FAILURE?

with Verizon and AT&T in terms of size and territory covered. Such a merger would also unify resources and consolidate certain mar...

Companies Facing Antitrust Assessments

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

New Business Concept - Mobile Brake System Servicing

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Strategies for Pricing and Distribution in a New Mobile Mechanic Business

in order to gain the purchases from the former customers of the competition, with the aim of keeping them when prices are increase...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

21st Century Computing

are able to handle tasks that previously seemed to be manageable only by human intelligence. This is due in large part to dramatic...

Information System Case Studies

a greater advantage than ever before when it comes to project management and related processes. This is because these tools have t...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Hypothetical Vodafone Acquisition by Virgin Mobile Telecom

All other facets of operation are similar to other cellular services providers; the primary difference with Virgins approach is th...

Convergence Culture; the Case of the Game Call of Duty 4

games. Against this background it may be argued that Call of Duty 4 could have been perceived as reaching the end of...

MACROECONOMIC IMPACT ON CHINA MOBILE LTD.

had little impact on the Hong Kong Stock Exchange overall (International Herald Tribune, 2008). In fact, on May 13, the day after ...

CAD/CAM

the development of three dimensional models and reduces the need for the machining of pre production parts. The designs can also b...

UK Mobile Telephone Industry; An Economic Explanation

entry into third generation mobile technologies. The market is still growing, in 2002 there were 44.1 million subscribers, which...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...