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Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Rental Equipment Company and MIS

positive gains of technology and the importance of supporting technological advancements in the equipment rental business. CHAPT...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Information Technology Knowledge Needed by a Risk or Security Manager

nuts and bolts of I.T., or is a cursory knowledge sufficient? In part, the answer lies in management ideology. Do managers need to...

Banking Leadership

The bank has evolved into a regional bank, with a clientele of individual consumers and small to medium sized businesses (Washingt...

Duties and Responsibilities of the Compliance Officer

to one that helps a company stay on the straight and narrow in terms of reporting and generally doing business. Before beg...

China Bank Branch Establishment and Risks

company, China Unicom and had been made it what appeared to be a stable market (Doebele, 2000). Other political risks may be as wi...

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

Market Trends, Forces, and the Aerospace Industry

a discussion of what is likely to happen to this industry in the future. Though the literature is divided, most experts agree that...

Information Technology Policy Development

transactions, worth more than $1 trillion, in the 12 months ended March 30, the first time it has passed the $1 trillion mark in a...

Senior Citizens and Financial Abuse

view According to experts, financial abuse is when someone uses another persons property or assets -- and in the case of t...

Blood Banks and Inventory Control

necessary to reflect upon the reasons why blood supplies have declined in recent years. In the 1980s, the discovery of AIDS, Acqu...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...

A Look at Two Mergers

the FTCs complaint is true, "alleging that the systems three hospitals extracted huge price increases from payers after the deal a...

3 Questions on International Tax Issues

magnet for US corporations as they do not have to physically move to the island to gain the advantages. Bermuda has much lower tax...

Company Strategy for a Hypothetical Digital Camera Business

on this rating (Thompson, Stappenbeck and Reidenbach, 2004). * Increase market share in all regions each year. * Strengthen brand...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

U.S. Anti Dumping Petition and Malaysia's KTSB Steel Company

Thailand. The two issues faced by KTSB are, first of all, how could the company ensure that the U.S. industry didnt file an antidu...

Due Negligence and the Newco Project Company

is the role that employees will play in the company -- in other words, how dependent is the company on the skills of the employees...

UK Banking Services, Compliance, and Vulnerabilities

aspects of compliance. It is the compliance officers job, in other words, to ensure that a financial institution is not only in co...

Marketing Automobiles

this. The advertisement features the car with a sound track with the lyrics "I see you baby, shaking that ass" with the last work ...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

Small Hotel Marketing

area. The listing s a small picture and then contact details, with a prices from tagline. The hotel needs to increase review by in...

Volkswagon Sharon and Citroen Xsara Picasso

The Sharan had different goal. The car was not highly differentiated, but very similar to others on the market such as the Ford Ga...

Starbucks Strategy Formulation and Assessment

address the issue at the firm and business levels, and to continue to practice corporate social responsibility (CSR). Firm Level ...

Considerations Regarding a Distributed Network

computing environment (DCE) works because of the way in which the system interacts between the different systems that contain the ...

Analysis of Charleston Corporation

to other companies. It is likely that many seeking to upgrade or change their own systems already are using software tools more w...

Student Supplied Case Study on Skilled Care Pharmacy

is seeking to not only provide the service, but in a way that is best for the end user (Anonymous). Proctor and Gamble tool at to...

Research Proposal on Cost Accounting

on the type of business that will be using the full cost accounting system. Certainly every business needs to know the true...

Case Studies - Vivosonic, Inc. and Beck and Pollitzer

managers at a time where there is going to be uncertainty due to the change in ownership and management occurring at the same time...