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Essays 1831 - 1860

Marketing to the International Community

Culture is important for a business to consider in international marketing, but also such mundane issues as electrical service and...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Sears, Roebuck and Company Today

stores. The largest portion of the catalog operation was dismantled, taking with it an American tradition. However, in 199...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

Yahoo! Problems

Despite Yahoo!s truly auspicious beginnings, the journey into the 21st century has not been without bumps in the road. It must sti...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

Multinational Enterprise Growth and Influence of Global Financial Markets

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

Company Computerization

as a database, these may also be integrated in with other programmes. For example, Excel is easily used with other Microsoft offic...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

A Competitive Advantage Analysis

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

Upscale Jeweler Competition

Financials. According to a press release on September of 2002, the Bulgari Group announced a "turnover" of $338.3 million (Euro), ...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

An Examination of Avis

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

How Mass Customization Could Benefit Harley-Davidson

BMW X-5 sport utility vehicles" (2001, PG). Another issue is that for the next several years to come, the ever-worsening economy ...

Global Growth and Financial Structure Strategies

The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...