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Essays 2671 - 2700

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Customer Satisfaction Levels for eBanking

faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

Company Boards of Directors

which led to numerous corporate scandals in the 1990s and early 2000s. The result was additional laws and regulations and tighteni...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Recruiting and Keeping the Right Staff

The writer looks at the way in which a good recruitment strategy may help to improve company performance and retention of staff. T...

Interest Rate Increases

increases the amount that can be spent on consumer goods, especially those which are elastic and see increased demand. Elastic goo...

Application of Leadership and Management Theories in a Financial Institution

The role of both leadership and management is discussed, looking at similarities and differences as well as various approaches to ...

BS Ltd Ratio Analysis

of scope and scale which are likely to be available to many of the larger organizations (Nellis and Parker, 2006). The oper...

Perfect Competition and Other Market Structures

stall is selling carrots at a price below the others then it will be the stall that sells the most the rest of the other market st...

Diversity Management - Theory and Practice

Konrad (et al., 2005), argue workforce diversity is a recognition of differences within the employee base, some of which may be vi...

Operational Changes within a Logistics Company

a logistics firm offering a range of heavy transports and logistics services. Based in Bahrain the firm specialised in project log...

Resource Analysis for Seifelden Electronics

Colorado in the United States. Their primary business is two-fold: they sell computer hardware and software, and offer a service w...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Jamie Dimon Harvard Business Case

reported that Dimon met with the co-heads of capital markets every day for three weeks. These were no short meetings, which sent a...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Are GE's Practices Transferable

to its success. In terms of culture, individual achievement is always rewarded (See Bartlett and McLean, 2006 and Grant, 2005); th...

CASE STUDY ANALYSIS: MERGERS DON’T ALWAYS LEAD TO CULTURE CLASHES

points out that, in the case of dress code, a hybrid code was adapted that took into account MBNAs formal dress code and BoAs more...

Market Supply Chains and BHP Billiton

the Bass Strait. The firm was becoming increasingly diversified, and investments were being made in a range of different areas, in...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Why is the Marketing Function Important?

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

Financial and Stock Performance of 3 Banks

price. Wells Fargo is a banking organization operating a range of retail, commercial and cooperate banking activities, primarily...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...