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Essays 1411 - 1440

TOYOTA: BETWEEN SHAREHOLDER AND CUSTOMER

rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

Grocery Industry and Efficient Customer Response

In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

TECHOLOGY AND IMPACT ON CUSTOMERS

to have access to the information so its understood how much of the product will be ready for launch and how much it will cost at ...

CUSTOMER SERVICE INDICATIONS IN A SERVICE-ORIENTED BUSINESS

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

A Review of the Web Site Customers.Com

A 5 page review of the website. Patricia Seybold provides good advice for e-business and details success stories like Wells Fargo,...

An Analysis of a Customer Survey at a Hospital Cafeteria

is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...

Customer Service Consultancy Establishment

culture; 3. Target areas for change, either directly benefiting customer service or indirectly by benefiting employees first; and ...

A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

Housing Associations Meeting the Needs of Customers

be used for repair and improvements, benefiting the tenants and other stakeholders who have an interest in the area (Wakefield Cou...

Customer Trust and Security of Information

to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...

Customer Relations Management

the client the greater the value then we can see that CRM is still limited. Financial institutions are one of these markets, yet i...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Customer Management and the Fictional Sunshine DVD Rental Company

that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...

Reliance Communications' New Product Assessment

be sold as well, but obviously were not. A multinational company has shown interest in purchasing the product from Reliance at $1...

Marketing Product and Price

important to realise that price can be very distorted in the eyes of the consumer, with price perceived by reference to other comp...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

Perceptions and Product Marketing

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

EU and British Cattle Products

course of preventing panic (and a potential market collapse of commodities) was to ban British beef from the EU. One main ...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Gross Domestic Product and Fiscal Policy Impact

equilibrium. Economists are still arguing over whether the model, but it does give an explanation of unemployment in terms of insu...

Marine Products and Consumer Choices

already is immersed in the world of fishing technology. The paper will examine if the new products would be considered a step up i...

Student Supplied Case Study on Product Liability

needing to prove that the product itself failed. The product sold here was for both spectator and active sports and specifically...

Fictitious Company's Marketing Plan for a New Product

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

History, Brands, and Product Life Cycles

not associated with the history. In looking at different brands it is possible to see this renewal occurring. There are brands s...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Product or Service Introduction to Ireland

ago, in fourth century B.C., Celtic tribes settled in Ireland (The Internationalist, 2003). During the next 10 centuries, Ireland ...