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that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...

rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...

In five pages this marketing text is reviewed in an evaluation of a team approach and organizational structure among other topics ...

the client the greater the value then we can see that CRM is still limited. Financial institutions are one of these markets, yet i...

advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...

the problem of a shortage of potential call center employees with adequate language skills; and the benefits of integrating langua...

culture; 3. Target areas for change, either directly benefiting customer service or indirectly by benefiting employees first; and ...

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

A problem has resulted surrounding the release of this drug, however, that could threaten XYZs profitability. The new drug is des...

have on the how memorable the product is to the audience. The research will also have to assess the optimum level for the audience...

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

the appropriate technology requires planning and proper implementation of the technology (Spafford, 2003). Lacking either of these...

shapes. This product will appeal especially to children but adolescents and adults will also enjoy Yogos. Basis for Recommendatio...

recalled..., 2007). The dolls were made in China, and are the latest in what appears to be a long line of unsafe products being re...

in the region of 1.4 million jobs (Acha et al, 2004). The CoPS also account for 15% of international trade when calculated over th...

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

under the rule of Trajan this expansion reached from Persia to England from the Sahara to the Rhine (The Roman World, 2007). "At t...

and the attitude or values of the company. By looking at four different products in the way they are promoted different aspects of...

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...