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Essays 121 - 150

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Creating a Fitness Center Information System

communicates bilaterally with the parent organizations financial, quality, human resources and other common area departments. Its...

HRM and Its' Role in the Customer Triangle of Company, Employee and External Customer

or services that are provided and the processes will also be the result of the internal factors. The satisfaction of these diffe...

Case Study on Capital Requirements

as category four where there is 100% risk rating. Therefore all $20 million must be used when calculating the capital requirement ...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

1930s' Banking Crisis

In eight pages this paper discusses the 1930s' banking crisis and how it led to the Federal Deposit Insurance Corporation creation...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

Ritz Carlton Hotels and Customer Service

high standards even in minimum service because of its receipt of the Baldrige award. The Baldrige award is directly linked ...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

NORDSTROM AND ORGANIZATIONAL ANALYSIS

2002). The emphasis was on the "us" word, and the author was struck by how the rigorous detail to customer service is so strong at...

Reply from Customer Service

In three pages this paper provides a sample letter addressing a customer complaint about ecommerce disclosure of personal informat...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Taco Bell's LMS

be a good one to shoot for. What information was collected to build the labor-management system (LMS) and how was that...

Overview of a Reported Customer Service Experience

the conceptual perspectives of theorists like David Kolb, who asserted the value of understanding experiential learning, and Kolbs...

Marketing at Zappos.com

electronics. Whereas athletic shoes sell for full retail price at Zappos.com, 6pm.com offers a few Reebok styles for $14.95. ...

AcuScan and 'Operation Optimize'

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

Virtual Beauty

a much written about highly fragmented industries and the inefficiencies that the fragmentation helps to preserve (Nairn, Price an...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Merger of Wachovia and First Union Banks

and Tannenbaum, 2001). The question on everyones mind was what was in this buyout for Wachovia. First Union got a seemingly exce...

Porters Five Forces An analysis of the Banking Sector in Kuwait

and products offered are in line with Islamic banking requirements. Due to the number of prohibitions and rules which need to be c...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

MANAGEMENT OF A SALES FORCE

- and by the late 1980s, as chains began proliferating, many experts began wondering if the independent pharmacist was a thing of ...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

RETAILERS AND CUSTOMER VALUES: A COMPETITIVE EDGE

that if banks use these customer values of speed, price and access (in other words, offering the right distribution at the right c...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Pizza Operations

from being properly recorded and accounted for. The manager will need to ensure that s/he orders quantities sufficient for ...

Analysis of ING’s Competitive Strategy

order to develop an understanding of their competitive advantages and the way in which those advantages have been gained and retai...