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Essays 211 - 240

CUSTOMERS AND BRAND RELATIONSHIPS

(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...

Five Stages of Customer Relationship Development

stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...

The Value of Customer Relationship Management for Web Based Retail Operations

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

Can Revenue Generation be Enhanced with IT

(Red Cross, 2010) and the World Wildlife Find also undertake similar strategies. Another revenue maximisation approach is ...

The Marketing of Innocent Smoothies

separately. 2. Question 1; Environmental Trends and Opportunity It may be argued that the product they developed fitted in well ...

SC JOHNSON CASE STUDY

idea of how to buy in bulk. He or she knows the ins and outs of negotiating with a company like S.C. Johnson when it comes to proc...

CRM IMPLEMENTATION AND ITS IMPORTANCE

of sales and marketing technology, was ready to introduce the "enhancement" to the sales force. Irwin and her staff planned to mak...

A LOOK AT WARRANTIES, TERMINATIONS AND AGENCY LAW

legal excuse. In the meantime, a disclaimer is a clause in the document that tries to prevent creation of a warranty. Disclaimers ...

Do Customers Have Relationships With Brands

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

SCRUBBING BUBBLES - A COMPETITIVE ANALYSIS

and entry barriers, both are pretty loose. Almost anyone can put together a bunch of ingredients to make a cleanser (they used to ...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Implementation of CRM at Verizon

The implementations of an IT system will often have failure, for example, running over budget, running over schedule, not deliveri...

Canyon Ranch Case Study

tool that can create value rapidly. Question 2 The strategy of Canyon Ranch using CRM may should resemble the current strategy,...

BMW "Newness" and the Product Life Cycle (Case Study Analysis)

The case goes on to note that BMWs latest marketing strategy is to provide the consumer with an interactive website and by using t...

Corporate Culture, Customer Relations, Social Responsibility

get a real live person on the telephone (PR News, 2007). This author recommends integrating communications and customer service de...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Effects of Downsizing

In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Product Liability and Tort Law

lack of fasteners or screws to hold this segment in place, resulted in his injuries. Claims of product liability based on two ele...

Economic Wealth and the GDP Measurement

doing economically, than the Gross domestic product does. Although the Government views the GDP as the best indicator of the coun...

Technology of Customer Relationship Management

In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...

Dave's Carpet and Upholstery Cleaning Internship

hiring process. However, this need never arose. Some of my quantifiable tasks were to observe and work with employee issue...

Systems for Implementing Customer Relationship Marketing

profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...

Penske and Database Use

meeting their changing needs, Levitt (1986) argues that the future of the railroad industry could have been much different. It, a...

Overview of Customer Relationship Management

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

Customer Services and the Computer's Impact

In five pages this paper discusses how customer relationship management has been affected by the Internet and computers. Five sou...

Technical Management in 4 Essays

In 4 essays consisting of 5 pages each or twenty pages overall technical management topics such as managing relationships, managin...

Windex Clean and Shine Dry Microfiber Multipurpose Cloth Product Analysis

on the surface that is to be cleaned, wipe the area with a cloth, rinse and re-use cloth as needed. There are any number of dry a...