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Essays 31 - 60

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

The Role of Globalization in the Modern Consumer Society

globalization. Increasing technology has also resulted in an expansion of the influences of industrial countries, including the U...

Janine Brody's Canada National Policy Opinion

Canada is made up of various regions with different needs and interests. Industries tend to form where there is a need. It would b...

Counseling American Minorities by Donald R. Atkinson

the minority populations were selected for focus in this text. Chapter 2. Within-Group Differences among Ethic Minorities ...

Analysis of Columbus/Retrieving the American Past

the honors that have been awarded to him, and he indicates his expectation that his "eldest son should succeed to the same positio...

A Practical Guide to Program Evaluation Planning by Holden and Zimmerman

This paper focuses on three chapters in the entitled book edited by Holden and Zimmerman. A short summary is provided for each of ...

The Communist Manifesto's Positive and Negative Points

will really see a great deal of change in respect to social class. Although again, this is perhaps not the most important part of ...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Frumkin, Environmental Health, Chaps. 14-18

of consumptions vary, with the industrialized countries using more than the developing countries (Rheingans 363). Various energy s...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Category Management

with suppliers. The concept of no longer being fully self-contained and remaining isolated from the outside has come to be less u...

Youth Gangs in American Society

areas. As this summation suggests, in this introductory chapter, the authors show that this topic represents a much more complex ...

Positivist Law and Natural Law

two very separate subjects. However, there are a number of laws where there are no apparent sanctions non-compliance, therefore s...

Jerry Mander/The Indian Worldview

of a "living earth" and this is basically the origin of the title of this chapter as Mander compares and contrasts mainstream cult...

Chapter Summations on 2 Economics Books

PE approach. This argument indicates that PE offers a much better chance than ME of reflecting "real economic forces" (23). ...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Book Twenty Four of 'The Iliad' by Homer

In five pages the epic's final chapter is analyzed with the banquet scene and its significance thoroughly considered....

Barbara W. Tuchman's The March of Folly From Troy to Vietnam

Latin successors, to the Middle Ages and from the medieval romancers to us" (37). In the next...

'November' in Shepheardes Calendar by Edmund Spenser

precisely where the authors insinuated criticism resided in the November chapter with specific regard to Elizabethan politics. ...

Chapters Eight and Nine Summaries of Warren McCabe, Julian Smith, and Peter Harriott's Unit Operations of Chemical Engineering

24 is very light, 7 is very heavy. The pipe to be used will be selected by the use to which it will be put taking into considera...

Reading Assessments

This model is more commonly used because it considers the complexity of learning process and the variation in factors that can inf...

An Extra Chapter for “Johnny Tremaine”

fight with the musket Rab left him. The task now is to figure out what a logical next step will be for these characters, in parti...

Weiss: "Marital Separation"

to develop, so that associating with the other makes them feel better about themselves (Weiss, 1975). That is, they have endowed t...

Twenty Chapters of Alexandre Dumas' The Count of Monte Cristo

and finds that his father has not eaten much in the past three months. His father confesses that Dantes had left a debt when he l...