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Essays 31 - 60

Bankruptcy and Financial Tools of Determination

is owed) that exceed assets (i.e., what is owned) is also likely to be tipped toward bankruptcy (BBC, 2001). This latter, which is...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

The Role of Globalization in the Modern Consumer Society

globalization. Increasing technology has also resulted in an expansion of the influences of industrial countries, including the U...

Janine Brody's Canada National Policy Opinion

Canada is made up of various regions with different needs and interests. Industries tend to form where there is a need. It would b...

Counseling American Minorities by Donald R. Atkinson

the minority populations were selected for focus in this text. Chapter 2. Within-Group Differences among Ethic Minorities ...

Category Management

with suppliers. The concept of no longer being fully self-contained and remaining isolated from the outside has come to be less u...

Youth Gangs in American Society

areas. As this summation suggests, in this introductory chapter, the authors show that this topic represents a much more complex ...

Chapter Summations on 2 Economics Books

PE approach. This argument indicates that PE offers a much better chance than ME of reflecting "real economic forces" (23). ...

Positivist Law and Natural Law

two very separate subjects. However, there are a number of laws where there are no apparent sanctions non-compliance, therefore s...

Jerry Mander/The Indian Worldview

of a "living earth" and this is basically the origin of the title of this chapter as Mander compares and contrasts mainstream cult...

A Practical Guide to Program Evaluation Planning by Holden and Zimmerman

This paper focuses on three chapters in the entitled book edited by Holden and Zimmerman. A short summary is provided for each of ...

Frumkin, Environmental Health, Chaps. 14-18

of consumptions vary, with the industrialized countries using more than the developing countries (Rheingans 363). Various energy s...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Analysis of Columbus/Retrieving the American Past

the honors that have been awarded to him, and he indicates his expectation that his "eldest son should succeed to the same positio...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

The Communist Manifesto's Positive and Negative Points

will really see a great deal of change in respect to social class. Although again, this is perhaps not the most important part of ...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Billy Budd by Herman Melville Chapter 30

served to deflect and in part falsify them" (Melville). Now at first look these lines appear to be nothing that would indicate ...

Charles Darwin's Origin of Species

of steady misrepresentation; but the history of science shows that fortunately this power does not long endure. He then moves on...

The Dance of Change by Peter Senge

freely from one topic to the next by providing a general overview of material to be covered and then a more in-depth examination i...

Chapter Overview of Mark Twain's Huckleberry Finn

of Hucks and Huck and Tom are often compared and contrasted. While Huck is intelligent and introspective, Tom is adventurous and ...

Chapter Outline of Public Relations Strategies and Tactics

does this depends, however, on the type of organization. Studies performed by the University of Maryland and Towson State Universi...

Outline of the First Two Chapters of Fire In The Lake The Vietnamese And The Americans In Vietnam by Frances Fitzgerald

for all; no competition, no starvation 3. Standards of living: ancestral worship, constant repetition of rice production, spiritua...

Book Twenty Four of 'The Iliad' by Homer

In five pages the epic's final chapter is analyzed with the banquet scene and its significance thoroughly considered....

Barbara W. Tuchman's The March of Folly From Troy to Vietnam

Latin successors, to the Middle Ages and from the medieval romancers to us" (37). In the next...