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Essays 151 - 180

Tayeb Salih and Waguih Ghali

Season of Migration to the North is about a man named Effendi who has made his way back to his small village in the Sudan after ne...

Assessment of Beer and Nohria Article "Cracking the Code of Change"

looking at their own model of Theory E and Theory O change. The change model that was developed in these two theories reflected th...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

The Diamond Industry and De Beers

Weldon, 201). Elsewhere, sanctions have impacted diamond trade, such as Madagascars stopping all rough gemstone exports in 2008, a...

Brewing Beer at Home

alcohol and carbon dioxide. * Water. Tap or bottled water is fine. (Rocky Mountain spring water is not required.) * Corn Sugar. ...

Appeal of Beer Advertising

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

Contrasts in the General Systems Theory

In five pages this paper contrasts and compares the Viable Systems Model of Stafford Beer and the Natural Systems Theory of Ervin ...

International Trade Case Study on Global Beer

In sixteen pages a case study on Global Beer is presented in a consideration of its Japanese marketplace entrance with a discussio...

De Beers and Monopolization of the Diamond Industry

An examination of the De Beers CSO domination of the diamond industry and threats to its virtual monopoly status are examined in f...

US Based Wisdom Import Sales Company

of $3.4 billion. Over the past five years, the company has experienced an average annual growth of 13 percent. As Wisdom Import ...

Retail Franchising Today

This 10 page paper discusses the advantages and disadvantages of purchasing a franchise, a concept which started in 1919 with A&am...

'Upscale' Cuisine of Yuppies

. . . When the concept of "yuppie" (young urban professionals) first became part of the American lexicon, it was applied to anyt...

A Report on Anheuser-Busch

well for nearly a century. There appears to be no need for the company to change many of its organizational structures now that it...

Overview of German Beer and Its Laws of Production

In seven pages German beer is discussed in an overview of consumption, production laws, and its compared with its American brew co...

Commercial Restraint and the Constitution

When assets are tied to specific jurisdictions and require cooperation among states the issue becomes even more complicated. In t...

A&W

with the use of tray boys (A&W, 2006). In 1922 Roy Allen took on a partner; Frank Wright, it was using the initial of their surn...

Madcap CraftBrew and Bottleworks: Zebra Beer Continued

the individual retail customer that the company needs to focus on in its effort to increase sales to a sustainable level. T...

Corporate Performance of Sagres

performance. If we look at the company as a whole we can start with the turnover and profit level. The first measure s the gross...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...