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Essays 1951 - 1980

Retail Market of Great Britain

In seven pages Great Britain's retail industry is examined in a strategic consideration that includes Harvey Nichols and Marks and...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

Acquisition of ISO is a Smart Global Market Strategy

last decade in turn gave rise to a social, psychological and economic revolution, one that changed the concept of commerce forever...

Gender Distinctions and Internet Marketing

In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...

Consumer Market Supply and Demand

In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...

American Labor Market and International Competition's Impact

In ten pages this paper examines how global competition particularly from Asian employees has affected the U.S. labor force. Seve...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

PBS and Marketing Efforts

stations. Ownership of these stations is contained within 171 other organizations across the country, 51 percent of which are com...

The Marketing Imagination by Theodore Levitt

In eight pages this text by Theodore Levitt is analyzed. There are no other sources listed....

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

Pacific Bell and Global Marketing on the Internet

In twelve pages this paper examines how Pacific Bell can participate in global marketing through Internet applications. Eighteen ...

United States and China Labor Markets

this, to relax its control, and to broaden its markets. A liberalized market, such as the United States has, allows for flu...

Study on Korea's Market Attractiveness

In eight pages this paper examines the appeal of the Korean market for importing computer software. Six sources are cited in the ...

The Marketing Entry Barrier Posed by Advertising

This research paper contains ten pages and examines how advertising is used to prevent competitiors from entering certain industri...

How Advertising Can Be Employed as a Barrier to Market Entry

In this paper consisting of nine pages the ways in which vehicle advertisers can prevent competitors from entering certain lucrati...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

Saturday Morning Television Marketing and Gender Studies

In eight pages the gender views presented in Saturday morning television cartoons Muppet Babies, Captain Planet and Looney Tunes' ...

Television and Marketing

In ten pages this paper discusses how different cultures employ lyrics and music and examines TV advertising promotion. Six sourc...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Global Marketing and Ethical Issues

This research paper consists of seven pages and considers global product marketing and the ethical considerations involved in such...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Marketing Research and MIS

In four pages this paper examines Management Information Systems as they relate to market research in a consideration of startup, ...

Coke's Brazilian Market and Planning Strategies

Coca Cola's strategic planning and now it is led to its Brazilian market domination are the focus of this report consisting of fiv...

Study on Norway's Market Attractiveness

In eight pages this study considers imports of sports drinks and the market potential of Norway. Four sources are cited in the bi...

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

Sunscreen Marketing In The Caribbean

for the more populated islands of New Providence and Grand Bahama. Other population movement is "an intraisland migration from th...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Widget Box Product Marketing of Widget International

important for Widget International to get to these other countries first. According to Ivan P. Fellegi, Ontario is the larg...