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Essays 91 - 120

'Upscale' Cuisine of Yuppies

. . . When the concept of "yuppie" (young urban professionals) first became part of the American lexicon, it was applied to anyt...

Appeal of Beer Advertising

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

A Report on Anheuser-Busch

well for nearly a century. There appears to be no need for the company to change many of its organizational structures now that it...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Tayeb Salih and Waguih Ghali

Season of Migration to the North is about a man named Effendi who has made his way back to his small village in the Sudan after ne...

Global Beer Market

Germany boasts the highest per capita consumption of beer (2000). U.S. beer brewing has risen and the survival of specialist bre...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Madcap CraftBrew and Bottleworks: Zebra Beer Continued

the individual retail customer that the company needs to focus on in its effort to increase sales to a sustainable level. T...

External Analysis for a New Microbrewery Company

conditions and as such tools such as PEST analysis, which helps to identify and classify influences in terms of political, economi...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Zebra Beer

such a degree that the profit margin is lower (Rosenthal and Twells, 1999). The uncertainty of what to do about the pricing is r...

Global Marketing of Goods and Services Nonessentials

feet. Many of the people of the world have skin the same color as Barbies, but most do not. To a child in rural China, downtown ...

Corporate Performance of Sagres

performance. If we look at the company as a whole we can start with the turnover and profit level. The first measure s the gross...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

A New Product Market Analysis

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...

De Beers and Monopolization of the Diamond Industry

An examination of the De Beers CSO domination of the diamond industry and threats to its virtual monopoly status are examined in f...

US Based Wisdom Import Sales Company

of $3.4 billion. Over the past five years, the company has experienced an average annual growth of 13 percent. As Wisdom Import ...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Retail Franchising Today

This 10 page paper discusses the advantages and disadvantages of purchasing a franchise, a concept which started in 1919 with A&am...

South Korea Marketing of Budweiser

In fifteen pages this paper considers the South Korea market and economy in a consideration of how best to distribute the American...

The Diamond Industry and De Beers

Weldon, 201). Elsewhere, sanctions have impacted diamond trade, such as Madagascars stopping all rough gemstone exports in 2008, a...

Assessment of Beer and Nohria Article "Cracking the Code of Change"

looking at their own model of Theory E and Theory O change. The change model that was developed in these two theories reflected th...

Largest Beer Importer to US

Mexico but the company wanted to expand into the United States where beer is a very popular beverage. The company used its direct ...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

History of Mexico and Mesoamerican History's Role

across the continent moving throughout what is now the United States and down into what is now Mexico. In regards to his we note t...

Disputes and Western Civilization History

the author indicates were very gracious to those they conquered and allowed them the right to still possess their traditions and t...

The Journalist in Combat

The history of reporting in war is the history of telling America's story. This paper explores that history and how the war story ...