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Essays 91 - 120

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Disney and Consumer Behavior

In nine pages the ways in which the Disney Company is able to capitalize on the behavior of consumers throughout its history are e...

Disney World and Consumer Behavior

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

Modern Society and Desensitization

In 5 pages the cultural and social reasons why the increase in violent behavior has desensitized contemporary society particularly...

Consumer Behavior Understanding and the Roles Played by Desires, Wants, and Needs

In eleven pages this paper discusses how consumer behavior can be greater understood through an analysis of item wants, needs, and...

Consumer Choices and Music

from "a philosophy encouraged by businesses through the advent of advertising that was to develop desires for new products regardl...

Application of Consumer Credit Scoring

consumer behavior scoring and its application. Literature Review Consumer behavior scoring is a scoring system that is applied ...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Marketing Case Study on The Body Shop

to LOreal and the way it tries to associate the products with a glamorous image using models such as ndie MacDowell. Heather Lockl...

Sports Marketing and Consumer Behavior

companys overall success than anything else. Being able to actualize, even if just in ones mind, the corporations ultimate goal w...

The Influence of Brands on Buyers

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

Pharmaceutical Industry Marketing Environment

marketing within the pharmaceutical industry: Social and cultural forces/consumer behavior. Factors to be considered include: * Th...

Demand Curve and Consumer Behavior

In six pages supply and demand curves are examined within the context of consumer behavior with budget lines and indifference maps...

Consumer Behavior Determinants

In seven pages this paper examines the causes of consumer behavior and what determines it. Six sources are cited in the bibliogra...

Consumer Behavior and Product Packaging

In five pages this paper examines how consumer behavior can be affected by the packaging of products. Seven sources are cited in ...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

A Review of an Adolescent Consumer Behavior Article

addition to parental influence, peers were also influential, just in the opposite way. Researchers in fact confirm much other lite...

Consumer Behavior and Dyadic Exchange

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

The Largest Retail Store and OB

Wal-Mart is the largest retailer in the world. It is criticized in the United States for low wages, lack of health and welfare ben...

INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR

Marketers have been trying for a long while to determine what factors might influence buyer behavior. There are obvious factors - ...

Issues in International Marketing

use the internet to gather information and assess different potential destinations and travel providers. The search and the decisi...

Income Effect and Substitution Effect

even is especially challenging for workers who drive to work and who do not have a good public transportation system available. ...