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Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

be the dominant sector in the next decade, others are less optimistic but still see this is the largest growth sector and as 83% o...

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...

throughout the Americas, Europe and the Pacific Rim (Cummings (a), 2004). The owner of American Eagle, AMR has expanded by acquir...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

will be a disproportional increase in demand, increasing the overall revenues. In the last few decades there has been an increas...

industry. There are five general risk categories: safety risks, strategic risks, hazard risks, financial risks and operational ris...

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

from these actions. When the economy slows down, the monetary policy is to reduce interest rates to make more funds available to e...

for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...