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the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When o...

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

the positions who were deemed to be more "normal." It also assured that those Americans with a disease which was thought to be too...

that defines which are the important independent variables in any scenario. The measurable appear to be a range of factors, but ar...

The development hit the news as it grounded many BA flights out of Gatwick and saw the A name brought into the news, despite the f...

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

for job analysis in that it lists the tasks and knowledge, skills, and abilities that are needed for the job (Summers and Summers,...

In five pages the history and concepts of benchmarking as employed by various companies and industries are discussed. Five source...

applied to comparative analysis, which is the third step in the process (Obringer, 2005). Finally, a critical assessment as to wh...

In four pages this paper presents a three part plan in diversity management in a discussion of company objective, benchmarks, and ...

which stated the practice was one where there was a continuous process of measuring and comparing the processes as well as the pro...

of the person, relationship or member of the household, gross income, joint system, citizen/residency. The support test, a...

In ten pages this research paper considers how changing sales personnel compensation from straight salary to base plus compensatio...

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...

In thirteen pages this paper examines the various factors associated with real estate management and includes industry competition...

The writer uses data provided by the student concerning the operations of investment plans by a company to prepare a budget, calcu...