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industry (Hashim and Shunmugan, 2009), Morrell and Swan (2006) argue that up to 15% of costs are accounted for by fuel, five years...

the use of dynamic pricing. This is a pricing system that is designed to maximise revenues and seat sales. The marginal cost of ca...

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

airline is not getting off the ground so to speak on its own. In fact, there have been allegations that the airline simply is not ...

delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...

the hedging category for the years in which undertook hedging. The results may be correlated to see if there is a snippet differen...

The writer looks at potential research designs to assess which would be most appropriate for research into financial performance o...

volatile commodities (such as fuel and other raw materials) for it to function. Given the high degree of fixed costs in this arena...

tricky, however, is in predicting what passengers will pay and when theyll pay it. According to Mukhopadhyay and his colle...

core competencies. A good example is a small business where the owner does not have a lot of knowledge and skill in accounting. It...

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

Deregulation in business, which is the process of allowing businesses to operate without legislative controls, has historically be...

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

it would be packages of checking, savings, credit cards, and safe deposit boxes. Other products may result from alliances, such a...

In thirty three pates this paper considers the impact both direct and indirect of deregulation on the European airline industry wi...

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

reach out to rank-and-file workers, who have been demoralized by their immense sacrifices" (pp. 56). The student researching airli...

2003). Air travel at this time was very rare and very expensive, IN many ways this may be seen as the very beginning of the servic...

paper documents, using computer and telecommunications networks" (Czuchry et al, 2001). In other words, the person picking up the ...

action-oriented learning, in other words, hands-on learning (Karp et al, 1999). Given this aspect, CBT would almost be a natural e...

complained through its national director that President Bush not only was "taking sides," but that he was taking the side of the a...

a single company; Qantas, the goals and implication of adapting this framework may be better appreciated. 2. The Global Compact ...

to influence them (Thompson 226). To demonstrate how they work we will consider there impact on a fictional company called Bits In...

of any law by a majority in Parliament. So, from this perspective, state power can be seen to be clearly located at the centre" (...

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from capital of Field, Southwest adopte...

-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...